San Francisco Fashion Industry: LOCAL SERVICES… Fashion Business Series presented by: San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA]. This essential workshop is for individuals, students and professionals looking to start or expand their business in the local San Francisco fashion industry and to learn from companies offering business services that are invaluable to success as a fashion entrepreneur. Perfect networking opportunity for fashion startups, fashion designers, students, retailers, entrepreneurs, boutique and business owners. Connect with other professionals in the San Francisco fashion industry… Free to students with current student ID, must present ID for free admission. Featuring: PeopleWearSF, Boon Road, The Wright Consultants and Storefront. Book/RSVP Here.
Market Street is San Francisco’s civic backbone, connecting water to hills, businesses to neighborhoods, cultural centers to recreational opportunities. The movement of people and goods, from the very earliest times, has dominated its design and use.
A renewed Market Street will anchor neighborhoods, link public open spaces and connect the City’s Civic Center with cultural, social, convention, tourism, and retail destinations, as well as with the regional transit hub that will be centered at the planned Transbay Terminal. The vision is to create Market Street as a place to stop and spend time, meet friends, watch people while sitting in a café, or just stroll and take in the scene. Find out more about Better Market Street.
San Francisco, July 24, 2013.
San Francisco-based fashion startup SOLZ has just reached their funding goal on their third online crowd-funding campaign. Having already used crowd-funding to bring their innovative fold-up sneakers and solar powered bags to market, SOLZ now is using the online site indiegogo to produce a line of colorful and conversation-worthy LED watches. The campaign can be viewed at: http://www.indiegogo.com/projects/solzwatch-time-to-shine
SOLZ’ new watches SHINE brightly and are a cool, different product available now at an amazing price. Because they are donating 10% of the profits to charity 10x10, they are also helping educate girls worldwide. SOLZwatch grabs attention and raises awareness. Time to shine!
SOLZ founder Brad Carrick explained, “Its not just about fashion - or even our products. Its about using innovative technologies to make business possible and make the world a better place. A SOLZwatch doesn’t just look good, it shows that the wearer puts thought behind their purchases and doesn’t follow the herd.”
The campaign is live now at: http://www.indiegogo.com/projects/solzwatch-time-to-shine. Brad can be reached to provide additional information, comments, graphics or samples at brad@solzshoes.com or call 415-986-7131.
About SOLZ and Founder Brad Carrick
Winner of 2012 “Designer of the Year” in the San Francisco Fashion Awards, SOLZ is dedicated to creating functional shoes and accessories for active lifestyles. Famous for their innovative foldable shoes, solar-powered backpacks and mirror watches, SOLZ is currently launching a crowd funding campaign for their newest watch called “SHINE.” SOLZ is a completely grass-roots crowd-funded company. This is their 3rd indiegogo campaign, their first two both raised over 200% of their funding goals. SOLZ has been dedicated from the start to socially conscious and responsible business. SOLZshine.com
Brad graduated from Colgate University with B.A. in International Relations, Economics and Asian Studies. He also holds a JD from Harvard Law School and an MBA from IE Business School in Spain. Having lived on four different continents, his inability to sit still made SOLZ a necessity - and now a reality. Visit: SOLZwatch.com
San Francisco Fashion Industry: LOCAL SERVICES… Fashion Business Series presented by: San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA].
This essential workshop is for individuals, students and professionals looking to start or expand their business in the local San Francisco fashion industry and to learn from companies offering business services that are invaluable to success as a fashion entrepreneur. Perfect networking opportunity for fashion startups, fashion designers, students, retailers, entrepreneurs, boutique and business owners. Connect with other professionals in the San Francisco fashion industry. RSVP HERE!
“The Rear Pocket“ Skirt is not just sexy and everyday chic but it’s also inspirational. There is an empowering story behind this skirt that starts with a tiny booklet of affirmations in "the rear pocket”.
Jul. 13, 2012 - San Rafael, CA, September 7th, 2012 – A busy mom of a two and a five year old with an exotic name, Yulia Bernardini, is now a designer and founder of “The Rear Pocket”. Her product, which took her a year to create is an every day not too casual/not too dressy pencil skirt. The RP skirt was created for a couple of reasons - one was that Yulia was tired of the regular line up of cargo pants and jeans (and distinct lack of skirts), and the other was that she wanted to find a way to encourage and empower women. She has done both!
Mrs. Bernardini always loved pencil style skirts for their classy silhouettes and the right amount of sex appeal they provided She felt a contemporary customer had a limited choice when it came to finding a pencil skirt other than a dressy high waist or a utilitarian cargo. The RP skirt is both and it could be dressed up or down.
Growing up in Russia where women had no identity, Yulia felt the urge to pass on to her daughter that there is nothing more valuable in life than a feeling of self-worth. She made a list of affirmations for herself and other women, who young girls look up to. She placed those affirmations in the rear pocket of the skirt and the “pocket pal” came alive! Yulia says: “This is not another lifeless, mass-produced garment you see in a department store. This skirt comes with a story and a spirit to motivate women to get out of their shells"
On her company’s website www.TheRearPocket.com. Yulia elaborated on “Why a skirt?” subject. She wrote: “I was pampering up for a get together with my girls. Dressing under the influence of a habit, I grabbed a pair of cargo pants I’d been wearing around the clock. Jeans, trousers, capris, overalls, and no single skirt in my whole wardrobe that could give me the spunk and the comfort I was used to. Mrs. Bernardini decided to design a skirt like that herself. This high quality, durable skirt is manufactured in USA and is sold directly to a customer at an affordable price.
The designer chose camouflage, a staple of Street Style, for her first collection of skirts. When asked why, she stated that she didn’t know any other print that was simple and daring at the same time. What Yulia tried to accomplish was to infuse primarily masculine camo with grace and femininity. There are currently five colors to choose from and three more are to be introduced.
Yulia wasn’t thinking “outside the box”, on the contrary, she decided to create one on her website! “Had A Bad Day? Spell it all out in the Black Box and feel relieved!” There is a 3 dimensional trash can that you see when you log into the site. It’s a place to throw all the frustrations out and even get entertained.
“Mind Your Own SKIrT is our tagline that is clearly derived from "mind your own business”. We stand for a gossip & abuse free society amongst all. We say don’t judge.“
For media inquires contact: Yulia Bernardini jb@therearpocket.com
Beyond the Four Walls Endowment Fund has joined American Apparel with the mission to provide education to girls and women in Nepal, one of the world’s poorest nations. Educational funding from Beyond the Four Walls will serve to better the lives of individual girls and women as well as the progress of the country as a whole.
About the T-Shirt: This graphic was printed on our 2011 Power Wash Tee. It features an enzyme wash treatment that simulates 40 typical laundry cycles, which gives this garment a unique, super-soft feel. This tee features a more open neckline and slightly looser fitting body than our original 2001 T-Shirt
(San Francisco, California)- Sonas Denim, a San Francisco denim company that specializes in making couture patchwork denim jeans attempted to launch a Kickstarter campaign June 10, 2013 to help reach new customers and secure fundraising goals but was denied. Kickstarter, a New York-based for-profit crowd-funding website, denied the campaign saying “this project does not meet our guidelines as resale of existing inventory is prohibited.” Sonas Denim, who does not have an existing inventory in possession, attempted to appeal the decision but were denied.
The video, that includes former-supermodel and reality television personality Janice Dickinson, was made by students and professionals who donated their time for the brand. Instead of letting the Kickstarter failure discourage them, Sonas contacted San Francisco-based Indiegogo, which was founded in 2008 before Kickstarter. The company hopes to utilize the close-knit San Francisco fashion community to gain grassroots support for the fledgling brand by reaching out to local bloggers and press. To recruit support for it’s crowd-funded campaign, “We’re cutting out the middleman so we can give you a pair of 200 dollar jeans for 99 dollars” says Founder and CEO, Gerry Kelly. Sonas Denim is offering its signature jeans for $99 dollars, at less than half of the retail value of $249.
About SONAS DENIM Sonas has been creating innovative patchwork jeans for the past two and a half years in the heart of San Francisco. Sonas Denim was founded by Irish designer and businessman, Gerry Kelly. Gerry and his wife began making patchwork jeans for Burning Man festivals on their living room floor. As the jeans began to sell, Gerry worked tirelessly with established denim factories to focus on fit and fabrics to create a curve-hugging, thigh slimming up-and-coming new “it” jean. Their signature jean, designed and manufactured in California, is a unique patchwork couture jean made from over 50 individual pieces. These unique details have an amazing slimming effect on the body, drawing the eyes to the vertical patchwork and away from thighs. After a flood of great feedback from customers and press, Kelly decided to build the next great denim brand right here in San Francisco, Sonas Denim. Gerry and his wife Christine live in city’s NoPa district with their newborn son. ###
The Beauty Expo 4