PRESS RELEASE

The Beauty Expo 10

(Qing Dynasty)

SFFaMA.org X San Francisco Fashion Week Presents: The Beauty Expo 10 — The QING Dynasty. In Partnership with The Jay Hotel and The Third Floor

San Francisco, CA – San Francisco Fashion and Merchants Alliance (SFFaMA.org) proudly announces the highly anticipated Beauty Expo 10: The QING Dynasty, taking place on September 21st, 2024 at the luxurious The Jay Hotel and The Third Floor. This year’s event promises to be a grand fusion of beauty, fashion, and culture, transporting attendees into a world of elegance and innovation inspired by the timeless legacy of the Qing Dynasty.

As a featured event of San Francisco Fashion Week, The Beauty Expo 10 is a premier gathering that showcases cutting-edge beauty trends, pioneering skincare products, and iconic fashion inspired by history and global aesthetics. This year’s theme, **The QING Dynasty**, will spotlight a stunning blend of traditional Asian  artistry and modern beauty techniques, celebrating cultural heritage while pushing the boundaries of contemporary fashion.

Event Highlights:

The QING Dynasty Runway Show: Featuring designs by Joanna Jia Couture and Serranha, this couture show will showcase opulent fashion looks inspired by the regal styles of China’s Qing Dynasty, interpreted for today’s high fashion world.

AAFF launch event at The Beauty Expo

The Asian American Fashion Foundation (AAFF) is proud to announce its official launch at the Beauty Expo, an event powered by San Francisco Fashion Week and presented by the San Francisco Fashion and Merchants Alliance (SFFaMA.org) in collaboration with The Jay Hotel. This highly anticipated event will serve as a dynamic platform to introduce the foundation's mission and initiatives, including the Visionary Awards and The Princess Project. Attendees will experience a vibrant celebration of Asian American culture and talent, featuring exclusive fashion showcases and panel discussions with industry leaders,

This launch event is designed to highlight the foundation's commitment to empowering Asian American voices in fashion and beyond, while also providing a unique opportunity for networking and collaboration among fashion professionals, enthusiasts, and community members. Hosted at The Jay Hotel, a venue synonymous with elegance and innovation, the event promises to be an unforgettable experience that marks the beginning of a new chapter in fashion inclusivity and representation.

RSVP TO ATTEND.

THE BEAUTY EXPO is an annual live hair and make-up styling presentation and fashion installation. A networking soiree for professionals in the fashion, beauty and tech communities featuring trunk show by local retailers, fashion + beauty app demos & vendors. Teams wil showcase their best creative make-up and hairstyles. This year’s event will also feature a beauty tech panel with startup industry insiders and a fashion bloggers runway competition for the “Best Street Style” look at the event.

How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it's predicted to exceed $716B by 2025. Revenue in the Beauty & Personal Care market amounts to US$511,401m in 2021. It's estimated that with its current pace of growth, the beauty industry will be worth $716.6 billion by 2025

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