Switch Craft at WearTechCon

@AlisonLewis, CEO and Creative Director of Agent of Presence, is a fashion technology designer that impressed us by pushing the boundaries between electronic design and fashion. She was wearing her own creation, a dress with LED lights that respond …

@AlisonLewis, CEO and Creative Director of Agent of Presence, is a fashion technology designer that impressed us by pushing the boundaries between electronic design and fashion. She was wearing her own creation, a dress with LED lights that respond to your heartbeat and an illuminated $1200 made in Italy by the same Gucci bags manufacturer. #sfdw #sffama #rdinorcal #applestoresf @AppleStoreSF @weartechcon #weartechcon via: @rdinorcal

Scotty Gorham at WearTechCon

CODE obsession!!!! 😳😳😳 i guess i am not the only one lol😝 #qrcode #thesimplecode #weartechcon #sfdesignweek #wearableart #modernart #amazing #presentation #scottygorham via: @m_burmaa

CODE obsession!!!! 😳😳😳 i guess i am not the only one lol😝 #qrcode #thesimplecode #weartechcon #sfdesignweek #wearableart #modernart #amazing #presentation #scottygorham via: @m_burmaa

Scotty Gorham's Wall Series at WearTechCon

@ScottyGorham is an installation, performance, and digital media artist based in San Jose, California. Come check out his “Wall” series and exploration into “device mediated experience, portals, and the new multiplicity of the Real. @apple #sfdw #sf…

@ScottyGorham is an installation, performance, and digital media artist based in San Jose, California. Come check out his “Wall” series and exploration into “device mediated experience, portals, and the new multiplicity of the Real. @apple #sfdw #sffama #rdinorcal #formfactorssf #applestoresf via: @rdinorcal

Scotty Gorham at WearTechCon

😳 Coolest presentation EVER!!! #scottygorham #weartechcon #sfdesignweek #wearabledesign #modernart #mindblowing #amazing #presentation via: @m_burmaa

😳 Coolest presentation EVER!!! #scottygorham #weartechcon #sfdesignweek #wearabledesign #modernart #mindblowing #amazing #presentation via: @m_burmaa

Fashion Branding: Learn How to Describe Your Company {Ticketed Online Class}

Everybody gets nervous describing his or her ideas to other people. It gets even more difficult when you’re trying to sell a product or service. NEWSFLASH: Pitching doesn’t have to be complicated! In this class, you will learn how to apply simple storytelling techniques to create an incredibly compelling and succinct brand pitch.

Whether you own a brand, are interested in breaking into the fashion business,  freelance as a profession or on the side, or run a fashion based blog, you will undoubtedly be confronted with a situation in which you need to tell someone else EXACTLY what your brand or you stands for.  After taking this class you will be fully equipped to handle those instances like a pro. BOOK/ RSVP Here.

Paul Hastings LLP Presents: Mobile Commerce: Legal, Business and Technology Issues on Mobile Payments

Mobile payments are the epicenter of commerce. The merger of the social, mobile, and payment industries has created incredible business growth opportunities for start- ups, social media, banks, retailers, payment networks, and other companies. While mobile payments attract significant business opportunities, companies need to be mindful of legal, business, and technology issues facing the mobile world today. Featuring: Joanne McNabb, Director of Privacy Education and Policy, California Attorney General, Tom Brown, the Antitrust and Competition and the Global Banking and Payment Systems practices at Paul Hastings LLP, Richard Tilghman, Senior Director, Head of Global Interaction Design at PayPal. BOOK/ RSVP Here.

Socially Green: Eco Chic Night [at SF Green Film Fest]

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SOCIALLY GREEN is the Meetup group of GreenStreetSF a professional networking group for anyone from ecologically-minded consumers to green entrepreneurs and startups who want to connect with other professionals and innovators in the burgeoning green industry landscape. Trunk show featuring Kahoy Collection, Syndicate Brand, BlankShoppe, Voz and more. Presentation by: Matthew Myers of Infrastructure Upgrade: Integrating sustainable design and LEED into the San Francisco fashion industry’s showrooms, shops and manufacturing facilities.

GreenStreetSF | Socially Green: Eco Chic Night Pop Up at SF Green Film Fest

SOCIALLY GREEN is the Meetup group of GreenStreetSF a professional networking group for anyone from ecologically-minded consumers to green entrepreneurs and startups who want to connect with other professionals and innovators in the burgeoning green industry landscape. Trunk show featuring Kahoy Collection, Syndicate Brand, BlankShoppe, Voz and more. Presentation by: Matthew Myers of Infrastructure Upgrade: Integrating sustainable design and LEED into the San Francisco fashion industry’s showrooms, shops and manufacturing facilities.

The Beauty Expo [Year 4] & Fashion Bloggers Walk-Off Competition

THE BEAUTY EXPO returns on May 25th, 2013 to be held at Pigment Cosmetics. 

The Beauty Expo is an annual social event for the local fashion, beauty professionals and tech communities featuring demo presentations by local fashion retailers, fashion app developers & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a local fashion designer. Six teams compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever Fashion Bloggers Walk-Off Competition.

Baba Afolabi Launches Kickstarter Fundraiser for Emerging Apparel Brand SuRu Clothing: Promoting Multiculturalism & Diversity.

SuRu Clothing is a premium apparel brand, promoting multiculturalism and diversity through fashion.

Oakland, CA 29th April, 2013. SuRu Clothing is a small emerging apparel brand based in the San Francisco Bay Area (Oakland, CA). They create high quality premium apparel embellished with multiculturalism and diversity. The team requires funding support to grow the brand. The word SURU means “Patience” in Baba Afolabi’s native language Yoruba. The Yorubas are from West Africa, predominantly Nigeria. The word also has meaning in the Japanese language; it means “To do.” 

After spending some time in Tokyo, Japan in 2007-08, Baba Afolabi introduced the SuRu brand in November 2009 by releasing a few t-shirt designs and cab driver hats. From then on, he has worked hard at SuRu on product quality, as it is his top priority to present an impeccable, comfortable product that will last.

SuRu Clothing is on Kickstarter [Kickstarter Page: http://kck.st/12GcxcIto raise funds. In order to make SuRu a successful brand and company, they need the support of the people and money to do many things, from production to marketing, from talent acquisition to giving back to the community, and more importantly bringing part of our production process to the USA.

The funds raised will be used to:

  • Help produce 500 units of blank t-shirts in various designs, colors and sizes for both men and women
  • Help build a new vibrant and robust website 
  • Help fund local marketing and promotion agendas

The team promises to do everything within their capacity to mitigate any posing risks. They will make sure to stay engaged with the supporters and communicate any developments as they occur.

 

 

Lego Has Become the World’s Largest Toy Brand

thisistheverge:

Lego Has Become the World’s Largest Toy Brand by Constructing a Highly Lucrative TV and Film Model | Adweek

Essentially, brands have to prove to Lego that they’re worth the time and effort the toy maker must commit, laying out not …

thisistheverge:

Lego Has Become the World’s Largest Toy Brand by Constructing a Highly Lucrative TV and Film Model | Adweek

Essentially, brands have to prove to Lego that they’re worth the time and effort the toy maker must commit, laying out not just a product’s appeal to kids but also its appeal across borders. “It has to have global clout, which is very different from other partners in the industry,” explains Manuel Torres, svp of global toys for Nickelodeon. “[Others] will have a strategy for what they do domestically and another for what they do overseas. For Lego, you have to show that you have interest in Europe, that you have interest in the Americas—and then they’ll pursue a partnership.”

Fashion Tech Week 2013: Project San Francisco [Twitter Recap] #FTW13

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DEFINE wines: @DEFINEwines Only 3 empty seats, not bad for a #startup ;) #DEFINE #FTW13 #ProjectSF #fashion #tech #yr2013 intro

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Kara Hugglestone: @gallerykara Deconstructed fashion show at an auto body shop! #projectsf #ftw13 #sf instagr.am/p/WYVqwZr444

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Kara Hugglestone: @gallerykara How to be seen stylish on a bike? Zachies Hydropak #ftw13 #projectsf #fashion instagr.am/p/WY3K55r48Y/

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FashionTechPR: @fashiontechPR Suprise Surprise! #FTW13 #fashiontechsf

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Kara Hugglestone: @gallerykara Perfect for The Playa - designer Murat Ozkan shows off his tech coat #ftw13 #projectsf #fashion instagr.am/p/WYztSkr458/

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Tyler Prete: @tprete The Future of burning man clothing? #ftw13 #ProjectSF

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Mike Borozdin: @mikebz That is tech and fashion #fashiontech #ftw13 instagr.am/p/WYekuuOiTG/

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Dream Queen: @DominqueTerry_ #FTW13 #ProjectSF

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Mike Borozdin: @mikebz Jessica at project San Francisco #ftw13 #fashiontech #fashion #runway @sanfrancisco instagr.am/p/WYcnNruif2/

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DEFINE wines: @DEFINEwines Photographer prep talk with a designer doll #DEFINE #FTW13 & #ProjectSF #fashion #tech week #yr2013 intro

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DEFINE wines: @DEFINEwines After hours private shoot with the designer dolls #DEFINE #FTW13 & #ProjectSF #fashion #tech #yr2013 intro

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DEFINE wines: @DEFINEwines After hours photo shoot with the pink crew & host @owengeronimo #DEFINE #FTW13 & #ProjectSF #fashion #tech week #SF

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For innovative ideas, marketing inquiries, media relations, strategic partnerships, product promotions, sponsorship opportunities and booking info. Contact FashionTechPR.

Marketing 101 for Crowdfunding [Indiegogo]: Webinar

Indiegogo will be running our “Marketing 101” webinar.  This training will cover the fundamentals of planning and preparing your marketing strategy for a successful crowdfunding campaign on Indiegogo. To cover communication strategies for social media as well as some helpful marketing insights from Andrew Nunnelly from Indiegogo marketing team.  If you are thinking of starting a campaign, this is a great chance for you to interact with the team and to ask any important questions about crowdfunding. BOOK/ RSVP Here.