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Style

Styletag Product Presentation at FIDM SF

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  • Congratulations to San Francisco Fashion Awards 2012 Winners: Ronnie Escalante {Best Design: Womenswear} and Gerry Kelly of Sonas Denim {Best Design: Eco/Sustainable }. Design Category Awards, Sponsored By: Stylet.ag
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image[Photos by: Owen Geronimo]

StyleT.ag has launched an engagement platform for web and the StyleTag mobile fashion app specifically for professional content users. 

For ideas, marketing inquiries, media relations, strategic partnership, product promotions, sponsorship opportunities and booking info. Contact: FashionTechPROwen Geronimo or send an email to: info@fashiontechpr.com

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360Fashion Sews Up San Francisco Fashion Week ® 2012 with Mobile Event Guide App for Every Mobile Phone #sffw #sffw12

360Fashion Sews Up San Francisco Fashion Week ® 2012 with Mobile Event Guide App for Every Mobile Phone

September 24, 2012 – San Francisco, CA – 360Fashion Network is proud to offer the SFFW12Mobile Event Guide to the fashion and technology forward audience of San Francisco Fashion Week ® 2012 (SFFW12).

The Mobile Event Guide is one application that is made possible through by the360Fashion MobileMags platform which have been used by Fashion Week events in Europe, China and Australia. And now in San Francisco. The SFFW12 Mobile Event Guide, works on all mobile handsets, and lists the overview of events. Share your chosen events with friends and other fastionistas via twitter, email, or SMS. The event guide is downloadable to smartphones and low-end handsets by scanning the QR code or visiting: http://mobilemags.mobi/15046 in any mobile browser.

SFFAMA announced its plans for San Francisco Fashion Week ® 2012 (SFFW12) presented byStylet.ag, which takes place September 24, 2012-September 30, 2012. The week-long event will feature fashion events and technology workshops with runway shows for Avant Garde, Ready-to-Wear, Menswear, Emerging Designers and the 5th Annual San Francisco Fashion Awards.
Highlighted events have their own pages providing specific details, icons to call event locations, buy tickets:

“We love the way SFFAMA is bringing fashion and technology together to boost  San Francisco’s Fashion Week around the globe. The Mobile Event Guide supports the emerging San Francisco fashion industry and helps everyone find the right event for their business.” Says Anina Net, CEO of360Fashion Network. This year’s theme for SFFW12 is the “United States of Fashion” celebrating the
diversity and innovation of local and international talents, showcasing fashion and technology atFashionTechSF.org’s Fashion+Tech Expo. Be sure to stop by the SFFW12 Fashion+Tech & Expo Social Media Panel and talk with Joanna Weidenmiller about our 360Fashion MobileMags platform and take your brand mobile.

About 360Fashion MobileMags
360Fashion MobileMags solution is a do-it-yourself online mobile app creation tool for professionals to create event flyers, look-books, and product flyers that work across a wide range of handsets. www.360fashion.net/mobile-mags | contact: joanna@360fashion.net

Gap & LookMazing {Recap}

  • LookMazing, Inc. is a fashion and beauty social network for individuals to showcase their personal style through photo or video ‘looks’ that can be easily shopped and shared. By ‘admiring’ fellow members of the site, users can browse through each other’s ‘lookbooks’ and virtual wardrobes to discover new ways to style products and gain fashion advice from friends. LookMazing’s goal is to create a personalized online and in-store shopping experience for its users. LookMazing is currently in private beta and will launch publically in late fall of 2012.

  • DARIO SMITH is the co-founder The Bellwether Project [ http://thebellwetherproject.tumblr.com/  ] and the street photographer of DS Lite [ http://dslitephoto.tumblr.com/ ] He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

Ellen von Unwerth Exhibit & #LexusAttracts San Francisco

[ Photos by: Owen Geronimo ]

Throngs of San Francisco’s night denizens, hipsters and glitterati descended on the Metreon’s City View, overlooking Yerba Buena Gardens and SFMOMA, for the Lexus Attracts event. I’m excited to see the Ellen von Unwerth photo exhibit because I’ve loved Devon Aoki since her modeling days. Most would recognize her from her films, but I’m also a fan of her super DJ brother Steve Aoki.

I asked the usher at the elevator about celeb sightings and she said “yes, one.” Walking into the venue, the bar line in the main room was endless, so I opted for the strawberry ice cream stand. In the corner, enjoying the night, we spotted Joel Goodrich of TRI/Coldwell Banker, Lili Balfour of Atelier Advisors and Michelle Hinderleider of Bloomingdale’s.

Next, we headed to the tent outside City View. One reason we attended this event was to see if we could say hello to Jonathan Adler. Robert Nixon, CFO of SFFAMA/Fashion+TechSF, attended Brown University with Adler. Months before, we had discussed inviting Jonathan Adler Inc. to participate in AIGA SF Design Week. Entering the interior of the bright tent, with another awesome Lexus motor car in the middle, we ran right into Jonathan Adler and his partner Simon Doonan. I gestured Robert to say “hi” and we had a brief conversation about next year’s SF Design Week (and strawberry ice cream) with Adler, Doonan and their perky, statuesque publicist Lisa. So, we’ll see. After a few quick snapshots, in parting, we got some reasonable assurance that Jonathan Adler or his store would love to participate in SF Design Week next year. By that time, Anna Pintz of Mode Walk walked up and we dove into a brief conversation about her new fashion project.

The sushi and oyster bars were plentiful, and the drink bars were overcrowded, but parched, I braved the bar at the edge of the terrace and chatted with photographer Jessica Chavez until I got my Benitos cocktail, a very yummy alcohol concoction.

I was excited to return to the main room to see the photo exhibit, Ellen von Unwerth’s body of work specially photographed for this event. The black and white photographs were blown up and superimposed, covering the walls and converging the experience of the new Lexus line with the playfulness of the famous couple models, in this case, Devon Aoki & James Bailey, Jamie King & Kyle Newman, Jason Schwartzman & Brady Cunningham, Simon Doonan & Jonathan Adler. Also enjoying the exhibit was Mai Le, of Fashioni.st, who told us about her upcoming photo exhibit.

The best part of the evening, for me personally, was the Style Spy exhibit featuring street style photographers from around the world. The exhibition showcased street style fashion in its glory, reminiscent of and/or inspired by the likes of Scott Schuman of The Sartorialist, Street Pepper and Yvan Rodic of Facehunter.

The big reveal of the evening was the Lexus LF-LC concept car. It is a hybrid 2+2 sport coupe with the signature Lexus spindle grille. It will go into production in three years. It is awesome. Long on style and design, the Lexus LF-LC absolutely bridges the gap between the Japanese auto industry and their sexier, more expensive luxury sportscar competitors in Europe.

Though it was a last minute decision to attend this big society event, it was well worth it and fun. I realized that I am a closeted extrovert with some occasionally strong reservations about the social scene. I did miss Jamie King, but she was somewhere in the house that night. I’m guessing that she’s the celeb the elevator usher had spotted earlier that evening. ~ Written by: OWEN GERONIMO Follow: @owengeronimo

Style Spy Photo Exhibit @Lexus #LexusAttracts

“The best part of the evening, for me personally, was the Style Spy exhibit featuring street style photographers from around the world. The exhibition showcased street style fashion in its glory, reminiscent of and/or inspired by the likes of Scott Schuman of The Sartorialist, Street Peeper and Yvan Rodic of Facehunter.” ~ Owen Geronimo [ Photos via: @Owen Geronimo’s Android Phone, Follow him on Instagram ]

Online Social Shopping Platform Boutine.com Launches, Rewards Fashion Enthusiasts with Commission while Promoting Emerging Designers

FOR IMMEDIATE RELEASE

Online Social Shopping Platform Boutine.com Launches, Rewards Fashion Enthusiasts with Commission while Promoting Emerging Designers

San Francisco, CA – July 27, 2012 – Boutine.com, a shopping website that harnesses the social influence of its stylish users by monetarily rewarding those who successfully generate sales between emerging designers and customers, announces its launch. The social shopping platform is now open for users to create and curate their own online boutiques as “Stylists” and earn a 10% commission on every sale. The website also serves as a sales and visibility platform for emerging designers all over the world. Finally, Boutine will serve as a must-have new shopping site for those hoping to discover carefully curated fashion while enjoying perks such as free shipping, editorial on new, featured designers and more.

Founder Pramod Dabir believes that retail is making a big shift towards social commerce and is growing rapidly. “We’re seeing fashion influencers such as bloggers shaping the retail landscape. Boutine’s model rewards these influencers by allowing them to monetize their reach. In the same way, for years women have recommended designers and boutiques to their friends, and these recommendations moved to social media with the rise of Facebook, Twitter, Pinterest and more. Now these sartorial suggestions will benefit both parties involved, the shopper and the ‘stylist’.”

The Boutine community is comprised of three primary user groups: Stylists, Shoppers and Designers.

  • Stylists stock their own boutiques with Designer products and merchandise their stores by creating collections. These collections can be shared via social media platforms. Each sale nets the stylist a 10% commission. Find an info-graphic of how Boutine works here: https://www.boutine.com/how_it_works
  • Shoppers discover and purchase new products through exploring boutiques and collections created by both high profile stylists and bloggers along with their own friends. Shipping is free with no minimums.
  • Emerging designers specializing in women’s apparel and accessories have been curated from all over the world and can freely submit products to the Boutine team in the categories of: clothing, jewelry, shoes, bags and accessories.

About Boutine.com Boutine is a social commerce site based in San Francisco that allows fashion enthusiasts to build their own online virtual boutiques with inventory from emerging designers from all over the world. These boutique owners can style outfits and collections, share with their social network, and earn commissions for sales generated through their boutique. Boutine is the first incentivized social sharing platform for emerging designer fashion.

  • Press Contact sabina@redbranchpr.com 9179945-9582
  • For more information or photos, please contact Sabina@redbranchpr.com

Ryzenberg On: Catwalk of Nations

[ PHOTOS: New York Times and UPI ]

After seven years of waiting, planning, spending and fighting, the London 2012 Olympics are finally here. The Opening Ceremonies were quite the spectacle celebrating the United Kingdom’s roots, achievements and rich history.

The festivities also stirred some controversy, (union workers parading along with human rights pioneers and socialized healthcare) but also painted a colorful and cheery image of a country mostly known for its empirical dominance throughout centuries.

Of course, no British homage would be complete without a little bit of The Beatles and Shakespeare. Sir Kenneth Branagh did the honors of reciting the opening scene of the ‘Tempest,’ which was also director Danny Boyle’s inspiration for the event.

Aside from time traveling, there was something that caught my attention even more, despite the fireworks, James Bond’s grand entrance, Mr. Bean and of course BECKS, — I am referring to the Parade of Nations.

For me, this is the highlight, the start of the two-week affair before the medals are won, the records are set and the doping makes headlines. This is the time when everyone smiles and struts their stuff with their best foot forward.

Some of the teams that stood out (for me):

Team USA: The Red, White and Blue will always be a highlight. With an enormous delegation present in almost every sport, it is nice to see the random fencer next to LeBron James, smiling and of course most likely asking for a picture. After the uniform fiasco came to light, (there I said it — our mea culpa for overseas manufacturing) Mr. Lauren said this would never happen again and for the next Olympics they will be made in the U.S of A! Aside from all the politics, the boys and girls looked their Friday night best and I look forward to watching them go all the way. 

Brazil: They always bring joie de vivre no matter what they do, and of course a little bit of Carnaval comes a long way. Brazilians sure know how to make colorful duds (which of course include a lot of muscles and mini skirts) sexy — obrigado darlings! And if this is just a sneak peek, can’t wait for 2016 in Rio!

Czech Republic: Sartorially speaking, the Czechs certainly win the gold. I loved their literal interpretation of the gloomy weather London is known for! Wellies and umbrellas always come in handy in the city that houses Big Ben and Parliament.

Great Britain: The host nation went for the white and gold and looked quite dapper! After mixed reviews for the uniforms designed by Stella McCartney, the athletes are ready to compete and I enjoyed the minimalistic and almost monochromatic approach.

Now time to see the Speedos, track shorts and parade of scantly clad hotties!

Ryzenberg On, is Signing Off

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

HipSwap: Win This Bag [ Final Week ]

 

About the Chanel handbag:

This beige quilted leather Chanel tote is a one-of-a-kind find. It features a black leather trim and large “CC” on side to make it easily distinguishable as the one of the world’s most prestige designer brands.

  • Dimensions: 11" x 10" x 5" with 7" straps.
  • Estimated Retail price: $1,300.
  • This beautiful handbag was provided by the amazing DoubleTake Consignment Boutique of New Jersey.

The DoubleTake Consignment Boutique first opened its’ doors in Short Hills New Jersey in1992 and from day one the store has been packed with women who understand the advantages and value of consignment shopping. DoubleTake, which only accepts the highest quality & current designer clothing and accessories, has been recognized as a unique clothing boutique where huge savings can be realized.

  • Giveaway #1: Fendi Spy Bag from Karina Smirnoff’s Closet - 6/26/12 12:01a EST - 7/1/12 11:59p EST
  • Giveaway #2: Louis Vuitton bag - 7/2/12 12:01a EST - 7/9/12 11:59p EST
  • Giveaway #3: Tod’s White Leather Handbag - 7/10/12 12:01a EST - 7/16/12 11:59p EST
  • Giveaway #4: Red Gucci Leather Hobo Bag - 7/17/12 12:01a EST - 7/23/12 11:59p EST
  • Final Giveaway: Leather Chanel Tote - 7/24/12 12:01a EST - 8/6/12 11:59p EST

HipSwap is a mobile and web marketplace that connects buyers and sellers locally and nationally. It enables people to discover what’s inside the most fabulous closets, homes, and shops in neighborhoods and cities across America, and easily sell their stuff. HipSwap currently offers delivery service in Los Angeles and New York with its iconic pink delivery van.


Style.com/Print Issue 02

The Breakout. The Artiste. The Dreamer. We profile Joseph Altuzarra, Georgina Chapman, and Alber Elbaz in our new magazine. Take a video tour of the issue here.

Feature: Advanced Style with Ari Seth Cohen

Source: 

The blogger Ari Seth Cohen is photoshooting older women and men that are amazingly dressed on the streets of New York. — They don’t let age stoping them from who they are…They have something to say about their style. One of his favorite women is the elegant 100-year old Ruth Coben.

  • STATE OF STYLE, one of our media partners - is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Ryzenberg On: Chambray Wishes

It’s light, it’s easy to wear and it doesn’t wrinkle — yup, I am referring to chambray.

This is seriously the perfect fabric for spring and summer as it can be dressed up, down and it’s a perfect staple for a vacation or work ensemble.

Pair it with printed or colored jeans, some jewelry and sandals and you are set to go. As for the 9-to-5 look, a pair of trousers, a blazer and heels and you will be comfy in the office.

Chambray dresses are also perfect and can even go from day to night with the right accessories. This color pretty much combines with everything and it’s a nice alternative to sun dresses and maxi pleats.

If you live in denim, it’s also easy to combine it and avoid looking like you are sporting a Canadian tuxedo! Just make sure the shirt is slightly different from the jeans (or shorts) and you will have a winning look!

These gals sure know how to rock it.

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Street Style NYC #3 by Trendland

Source: Trendland

Bringing you more street style from the streets of New York City.
Look at what we found…

  • Directed by Ani Tzenkova
  • Director of Photography Gabriel Mendes
  • Edited by Luis Baiia
  • Music by Zander

TEDxTeen - Tavi Gevinson: Still Figuring it Out

Source: 

Tavi Gevinson is editor-in-chief and founder of RookieMag.com and writes thestylerookie.com. Rookie, a site for teenage girls, broke 1 million page views within 5 days of launching in September of 2011, and contributors have included Miranda July, Dan Savage, Joss Whedon, JD Samson, Zooey Deschanel, Sady Doyle, Lesley Arfin, and Cindy Gallop. It has received praise from Weekend Edition Sunday on NPR, the New Yorker, and a number of other publications, and, most importantly, the girls who write in to the site. Tavi has also written for publications such as Harper’s Bazaar, Jezebel, Lula, and Pop, and is a contributing editor to GARAGE magazine. She is 15 and a sophomore in high school, and also the author of an embarrassing diary recently found from the 6th grade.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

STYLEYOU at Ford’s Go Further Private Opening Party

StyleYou APP ( http://www.styleyou.com/ ). Have you ever wanted to take a stylist home with you to help you pick out clothes that actually work for your body??

Well now you can! StyleYou is developing a STYLE APP for your iPhone. This is how the app works — after having you and your clothes photographed, the app will have a LIBRARY of photos of your own clothes, and through the magic of very smart people who can do very amazing things with technology, the app will be able to put outfits together for you based on your body type, your mood, and the weather. It sounds too good to be true, right? Remember the movie Clueless from the 90s? — StyleYou is basically Cher’s computer closet updated for 2012!

Fashion Social: Beauty & Style Series 03.24.12 SeeZenn, Westfield SF (Recap/ Part 3)

[ Photos by: STEVE THURSTON. © 2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. ] Featuring Stylists: Tam Starita @ Image Minded SFLotus Lee @ Sun & FogNatasha Marie Stewart @ Urban DarlingDario Smith @ DS Lite, Vintage Jewelry Dealer: Sasha Maksutenko @ Sasha Maks, Hair and Makeup by Avital Elgaziel and team of Avital Beauty Lounge, Fashions by SeeZenn and models: Anna, Karla, Kaila, Chloe and Rachel. Concept/PR/Publicity by Owen Geronimo ]

About the event: Guest wardrobe and beauty stylists will discuss fundamentals and showcase their talent during a live beauty and wardrobe interactive styling demo and workshop featuring the new collections from various retail and fashion designers. This is a fun and informative fashion networking event with tips and trends from the experts. Come shop, sip some wine and join SFFAMA at various pop-up stores and retail stores. Meet new faces, upcoming models, stylists, bloggers, and fashion professionals. Like Us HERE.

THANK YOU to all our Wardrobe Stylists @ Fashion Social: Beauty & Style Series 03.24.12 SeeZenn, Westfield SF

  • Vintage Jewelry Dealer: Sasha Maksutenko @ Sasha Maks

  • Dario Smith (with model: Karla) @ DS Lite

  • and SeeZenn for sponsoring this event! (w/Chloe, Karla, Rachel, Kaila and Anna) [ All Photos by: Shaun Tiangsing ]

About the event: Guest wardrobe and beauty stylists will discuss fundamentals and showcase their talent during a live beauty and wardrobe interactive styling demo and workshop featuring the new collections from various retail and fashion designers. This is a fun and informative fashion networking event with tips and trends from the experts. Come shop, sip some wine and join SFFAMA at various pop-up stores and retail stores. Meet new faces, upcoming models, stylists, bloggers, and fashion professionals. Like Us HERE.


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

deeFind @StyleX SXSW

  • Dierdre Wallace of deeFind  - Inspired by living in San Francisco, I wanted to design shoes that were quite unique, works of art and offered accessibility to women to really bare all in deeFind shoes. Conceptually futuristic architecture has always been appealing to me: dynamic angles, bold lines, audacious structural gestures — all frequently reflected in my design aesthetic. In keeping with the sensibilities of futurism exploring, the desired outcome was incorporate sustainable materials, while providing drop-dead sexy, eco-friendly products. Working hard to produce the most refined designs I am capable of, as I fanatically search for alternative materials and creative methods. Each handmade pair of deeFind shoes is constructed in humane working conditions with comparable wages.

Following a daring debut in 2011, Style X returns to the family of SXSW events for its second year. Featuring talented up-and-coming designers, this pop up retail event showcases the latest trends at the intersection of design and the creative industries. This industry and consumer event will offer everything from streetwear to menswear designers, shoes, eyewear and other accessories, and will pair emerging artists with established, iconic fashion brands.

BRAD GORESKI at Books Inc. in the Castro 03.13.12

Reality show star, celebrity stylist, and rising fashion icon BRAD GORESKI discusses Born to Be Brad: My Life and Style, So Far, his riveting life story with the power to take you to the top of your fashion game. Location: 2275 Market St., San Francisco, California

Macy's Million Dollar Makeover with Clinton Kelly

Ready to make your dreams a reality? 

Do you have an entrepreneurial dream in either the food, fashion or home field? This spring, Macy’s is once again teaming up with America’s favorite lifestyle guru, Clinton Kelly, to help bring your dreams to life with the ultimate life-changing prize-one million dollars. 

  • Casting ends January 31st. Email MMDM@VPEtalent.com with the following:
  • Name
  • Telephone
  • And a few sentences about your idea. 
  • Must be 18 years or older to apply.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo