- LookMazing, Inc. is a fashion and beauty social network for individuals to showcase their personal style through photo or video ‘looks’ that can be easily shopped and shared. By ‘admiring’ fellow members of the site, users can browse through each other’s ‘lookbooks’ and virtual wardrobes to discover new ways to style products and gain fashion advice from friends. LookMazing’s goal is to create a personalized online and in-store shopping experience for its users. LookMazing is currently in private beta and will launch publically in late fall of 2012.
- DARIO SMITH is the co-founder The Bellwether Project [ http://thebellwetherproject.tumblr.com/ ] and the street photographer of DS Lite [ http://dslitephoto.tumblr.com/ ] He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!
