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Fashion Business Series

Fashion Business Series / Session 5 : Legal & Small Business

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Fashion Business Series presented by: San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA]. This essential workshop is for individuals, students and professionals looking to start or expand their business in the local San Francisco fashion industry and to learn from companies offering business services that are invaluable to success as a fashion entrepreneur. Perfect networking opportunity for fashion startups, fashion designers, students, retailers, entrepreneurs, boutique and business owners. Connect with other professionals in the San Francisco fashion industry. RSVP HERE! 

Tech Fashion Week 2014

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[Photos by: SFPaparazzi]

#FashionTechSF : 4th Year Anniversary. »>  FASHION+TECHSF is FASHION TECH NETWORK’s [Fashion Tech Media ® LLC] San Francisco Chapter… we’re nationwide ::: Fashion+TechSV [Silicon Valley], Fashion+TechLA [Los Angeles/ Silicon Beach] & Fashion+TechNY [New York]... #FASHIONTECHSF is the longest running monthly workshop and the original [REAL + NOT the copycats] event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology. Our mission is to create educational, economic development, social and business opportunities for the fashion and technology industries. From it’s inception in February 2010, #FASHIONTECHSF has become the leading network for all things fashion and technology in Silicon Valley and the San Francisco Bay Area.

Fashion Business Series - Local SF Fashion Industry Resources & Fashion Founders’ Panel “Why SF?”

FASHION BUSINESS SERIES SF. Resources for the Local Fashion Industry and Fashion Founders’ Panel “Why SF?” If you can make it in New York, you can make it anywhere. But why make it in New York when you can make it in San Francisco? This special presentation will seek to answer that question by moderating a panel of prominent San Francisco based fashion founders who will tell you why they founded their companies in the city by the bay. Featuring: Andy Pandharikar / Head of Innovation at Myntra US & Co-Founder of Fitiquette, Gerry Kelly / Founder of Sonas San Francisco, Mira Pickett / Owner of Mira Mira, Zach Vorhies / Founder of Zackees Wearable Electronics and moderated by: Ryan E. Long Esq. / Long & Associates.. . READ MORE/ RSVP HERE. 

Fashion Business Series - Local SF Fashion Industry Resources & Fashion Founders’ Panel “Why SF?”

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FASHION BUSINESS SERIES. SF Resources for the Local Fashion Industry and Fashion Founders’ Panel “Why SF?” If you can make it in New York, you can make it anywhere. But why make it in New York when you can make it in San Francisco? This special presentation will seek to answer that question by moderating a panel of prominent San Francisco based fashion founders who will tell you why they founded their companies in the city by the bay. RSVP HERE!

Fashion Law Boot Camp For Fashion Professionals, Attorneys, and Law and Design Students - San Francisco, California

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For the first time ever, the Fashion Law Institute in New York is partnering up with Levi Strauss & Co. in San Francisco to offer a six-day intensive fashion law course geared to fashion professionals, attorneys, and law and design students.

The Fashion Law Institute, based at Fordham Law School in New York, had never offered this program outside of New York. “After three years of planning this, we’re quite excited,” said Susan Scafidi, the Fashion Law Institute’s founder, in an email.

The boot camp—which will cover topics such as intellectual-property rights, copyrights, trademarks, finance, business, government regulations and civil rights—will take place Aug. 4–9 at Levi’s Plaza in downtown San Francisco.

There will be guest lecturers from the fashion industry as well as attorneys who have worked in this discipline.

“Since its launch in 2010, we have been looking forward to helping the Fashion Law Institute in its efforts to share knowledge and information,” said Thomas Onda, chief intellectual-property counsel at Levi Strauss, who spearheaded Levi’s collaboration.

In Southern California, Loyola Law School recently started offering a concentration of fashion law classes at its downtown Los Angeles campus. In late July, the law school will offer a 10-day intensive fashion law seminar.

For more information about the Fashion Law Institute and the San Francisco boot camp, visit : Fashion Law Institute

Get more information about Loyola Law School’s fashion law program

San Francisco Fashion Industry: LOCAL RESOURCES [Fashion Business Series]

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San Francisco Fashion Industry: LOCAL SERVICES… Fashion Business Series presented by: San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA].

This essential workshop is for individuals, students and professionals looking to start or expand their business in the local San Francisco fashion industry and to learn from companies offering business services that are invaluable to success as a fashion entrepreneur. Perfect networking opportunity for fashion startups, fashion designers, students, retailers, entrepreneurs, boutique and business owners. Connect with other professionals in the San Francisco fashion industry. RSVP HERE!

This is How Technology Will Create a Smarter San Francisco

San Francisco’s Leading Tech Founders Come Together to Imagine a Smarter San Francisco with sf.citi. Learn more: http://sfciti.com/video

[Photo by SF.CITI]

Featuring:

  • Jack Dorsey, Co-founder of Twitter // Founder of Square
  • Biz Stone, Co-founder of Twitter // Co-founder of Obvious Corporation
  • Brian Chesky, Founder of Airbnb
  • Hosain Rahman, Founder of Jawbone

PS – They love all San Francisco bikers and their bikes (even the guy in the video).

Video by Portal A [http://portal-a.com/]/ Dir: Adam Patch

[+++ SFFAMA, Inc. is a proud member of SF.Citi]

Building the Sewn Products Infrastructure in San Francisco. Presented by Janet Lees, Senior Director of SFMade and Chair of Mayor Ed Lee's FashionSF Initiative.

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Janet Lee’s of SFMADE will discuss the challenges of ensuring that apparel and designcompanies of all sizes start, stay, grow and hire in San Francisco. She will cover the manufacturing sector, the increase in the number of apparel/accessory product design companies and how San Francisco brand helps locally manufactured products differentiate themselves in the marketplace. FashionSF, is a new economic development initiative focused on supporting the retention and growth of apparel manufacturers and fashion designers in San Francisco. RSVP HERE!

Talk Series with Local Fashion Entrepreneurs

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Talk Series with Local Fashion Entrepreneurs. The purpose of this workshop/mixer is to have attendees meet other entrepreneurs providing resources in the local fashion and tech industries. Attendees will to be able to meet with local fashion entrepreneurs, interns, students, designers, app developers, bloggers, stylists, producers, etc’s. Each attendee will be given up to 10 mins to promote their product.

We connect fashion startups, app developers and retail/fashion entrepreneurs to human and capital resources. Find out what all the buzz is about in fashion and technology! Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities. RSVP HERE! 

 

The Business of MACY's Fashion, Apply for the 2012 Workshop

[ Image(s) Source: MACYS.INC. ]

The Workshop at Macy’s Overview. Macy’s is in the business of fashion and is committed to aggressively pursuing business opportunities with innovative multicultural – and women-owned retail vendors. This commitment not only serves as a way to cultivate new talent, but as a way to contribute to the fostering of business development in the ever-expanding communities we serve. The Workshop is a comprehensive retail vendor development program designed to give select high potential multicultural and/or women business owners the tools to better succeed and sustain growth in the retail industry. READ PROGRAM OVERVIEW /APPLY.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Ryzenberg On: Mr. Kors Goes to Wall Street

Ryzenberg On: Mr. Kors Goes to Wall Street New York’s Stock Exchange just got a little glitzier. Legendary American brand Michael Kors occupied the NYSE trading floor Thursday morning and made a strong ca-ching sound — of $20 a share. The company’s initial public offering raised $944 million in Hong Kong on Wednesday, valuing the company at $3.8B, according to the Financial Times. In fact, the opening surpassed analysts expectations and even closed the day at $24.20, which values the company at $4.62B. Kors (NYSE: KORS.N) had the biggest opening public offering in the history of US fashion; it even beat Ralph Lauren’s astounding initial IPO of $882M in 1997. The newlywed, Project Runway judge and designer is selling 5.6 million shares and will pocket a mere $116M. Now that’s some serious shekels! So here is the deal. This is absolutely a sign that the economy is slowly rebounding. Traders and analysts see the brand’s potential and the strong company as a reliable and  good buy. This shows how despite the current crisis, luxury brands, although not fully unaffected, are seeing signs of improvement. This year alone, Prada filed for an IPO in Hong Kong for $2.1B back in March and Salvatore Ferragamo also entered the trading circuit.  Currently, there are 169 Michael Kors retail stores in the US and 34 in Europe and Asia. They all showcase apparel, jewelry, accessories, footwear and watches. The company hopes to double its stores worldwide.  Now I guess 2011 is the year of Michael Kors! Mazal Tov and looking forward to celebrating and documenting more milestones. This leaves me wondering, who will be the next to jump on the bull? DVF perhaps. Ryzenberg On, is Signing Off PHOTO: Reuters

New York’s Stock Exchange just got a little glitzier. Legendary American brand Michael Kors occupied the NYSE trading floor Thursday morning and made a strong ca-ching sound — of $20 a share.

The company’s initial public offering raised $944 million in Hong Kong on Wednesday, valuing the company at $3.8B, according to the Financial Times. In fact, the opening surpassed analysts expectations and even closed the day at $24.20, which values the company at $4.62B.

Kors (NYSE: KORS.N) had the biggest opening public offering in the history of US fashion; it even beat Ralph Lauren’s astounding initial IPO of $882M in 1997. The newlywed, Project Runway judge and designer is selling 5.6 million shares and will pocket a mere $116M. Now that’s some serious shekels!

So here is the deal. This is absolutely a sign that the economy is slowly rebounding. Traders and analysts see the brand’s potential and the strong company as a reliable and  good buy. This shows how despite the current crisis, luxury brands, although not fully unaffected, are seeing signs of improvement. This year alone, Prada filed for an IPO in Hong Kong for $2.1B back in March and Salvatore Ferragamo also entered the trading circuit. 

Currently, there are 169 Michael Kors retail stores in the US and 34 in Europe and Asia. They all showcase apparel, jewelry, accessories, footwear and watches. The company hopes to double its stores worldwide. 

Now I guess 2011 is the year of Michael Kors! Mazal Tov and looking forward to celebrating and documenting more milestones.

This leaves me wondering, who will be the next to jump on the bull? DVF perhaps.

Ryzenberg On, is Signing Off

PHOTO: Reuters

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.


Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

FASHION MASH-UP Workshop (Recap) 07/21/2011

FASHION MASH-UP 07/21/2011 from SFFAMA on Vimeo. [ SPEAKERS: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THANK YOU! Fashion Mash-Up Speakers 05/19/2011

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, GERRY KELLYof Sonas Denim, INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, GERRY KELLYof Sonas Denim, INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

[ L-R: GERRY KELLYof Sonas Denim, BACCA DA SILVA, and INDU ARORA of RockChiq and Pink Weave ]

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, BACCA DA SILVA and Michael Lesniak]

[ L-R: INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

[ Above Photos By: KLICK BY KK ]

[ Product Presenter: VISHAL KALIA of Alylee ]

[ Product Presenter: MICHAEL LESNIAK ]

[ Above Photos By: SHAUN TIANSING ]

About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA

 

How to Start a Business in Fashion (Retail, Fashion Design, Boutique)

How to Start a Business in Fashion (Retail, Fashion Design, Boutique)

TOPIC: How to Start a Business in Fashion (Retail, Fashion Design, Boutique) RSVP HERE!

DISCUSSIONS:

  1. What kind of business documentions is necessary to start a business?
  2. How to create a business plan? What goes into a business plan?
  3. What are the Start-up costs? Where to get start-up financing?
  4. How to get professional help to start a business?
  5. How to evaluate a potential location? Why is location important?
  6. How to obtain your merchandise? How to do a physical inventory?
  7. How to set your prices? Determining mark-up and margins?
  8. How to handle your daily cash sales? What do I need to know about accounting or bookeeping? How to get paid? Payment and Revenue Strategies?
  9. What is Effective selling, publicity or marketing technique?

Fashion Career Advice by StyleSalt: Adding embellishment to your designs: Wanna be a fashion designer series

by Misty Huber  

A few special details are where you can really add personality to your pieces. Practice constraint, however, and always start with a design plan in mind to keep your design from looking amateurish.

  • Buttons


For ultimate effect, choose unusual or interesting buttons, they give clothing a more couture look. You want thread that will either match the clothing or the button.  Cut off about 15 inches of thread, and place your button where you want it to be sewn on. Thread and knot your needle, then push your needle through the back of the garment, up through the button hole, so that the knot is on the underside of the button.

After you’ve pulled it all the way through, push the needle back through the opposite buttonhole and down back through the garment. Repeat this several times to be sure you have enough thread to hold the button steady.  On the last pull-through, double knot the end, again on the underside of your fabric.

  • Sequins


Use a metallic thread that matches the sequin color, then knot the end and pull it through as if you were sewing on a button (see above). The only difference is that you won’t be able to bring the thread through as many times, two or three times maximum. If this seems like too much work, look for thread that already has sequins attached to it. Add sequins of different sizes, but in the same color family. Make it original by doing an ombré color theme.

  • Crystals, rhinestones and mirrors


The Bedazzler may have taken some heat in the past couple of years, but adding some sparkle to your designs can actually inject major drama. The wrong answer is to add rhinestones of a rainbow of colors haphazardly to your cat sweatshirt. These items belong on going-out and evening wear, and there are few exceptions.

Choose embellishments that have a flat back, and essentially you can just glue them on with fabric glue. If the crystals or mirrors are beads, meaning they have holes on either side, you can also handsew them on, just see below in the beading section.

  • Beads and pearls


Because beads are so small, it can be quite time-consuming to add them individually, which is why beaded garments can cost so much. You don’t want to have start over on this project, so start by drawing a pattern on tissue paper so that you can transfer it to the fabric (can pin the paper directly to the fabric) so you know exactly where you’re putting each bead. When you’re done, you can just gently tear the tissue paper off of the fabric without damaging a single stitch.

Start with about 24 inches of thread. Even if you have more than a few beads you are putting on at a time, so you can remember to keep tying them off. Knot it at the end, and then pull the needle through the underside of the fabric, through the bead, out the other side, and back through the garment. If beads are close together, you can come right back up from the back and go through the next bead. Finish by double-knotting the thread again on the underside of the fabric.

Make it original by looking beyond glitzy beads into items that people could have for daywear, such as wooden models.

  • Appliqué


Cut the appliqué piece if needed, and sew the edges if necessary to give it smooth borders. Place the applique where you want it to go, and then either sew it with a sewing machine or do a straight hand stitch. You may need to use a denim needle if your appliqué is thick, such as embroidered lace. Use a thread that matches the appliqué.

If you want the look without stitches, for example if you are adding flat material to flat material, you can also use fusible web, which is similar to a tape, that will melt pieces of fabric together when ironed, and you can do this directly onto the garment.

Make your appliqué original by adding two pieces of fabric over top of each other, or topping with beading or other embellishment.

  • Embroidery


Don’t think of this as grandma stuff, you can embroider any design (as whimsical or avant-garde as you choose) with this easy method. Just draw your design on a piece of tissue paper using colored pencils to designate where thread color changes. The trick is that you need to draw the mirror image of how you want it to appear on the front of the garment.

Pin the paper to the underside of the garment—on the opposite side of the fabric where you want the design to appear. Stitch directly over top your drawn lines, I suggest a split stitch. When finished knot your thread on the underside of the garment. Gently rip the paper away to reveal your design!

Fashion Career Advice by StyleSalt: Mastering the art of the drape: Wanna be a fashion designer series

By: Misty Huber @ StyleSalt

When you first learned to sew, you probably started with patterns, where you traced and measured fabric, sewed and constructed it to your finished garment. You may have even learned to do your own pattern making, a major step in becoming a fashion designer. However, if you want to get out of your 2-dimensional designing box, even just for fun, it’s time to learn how to drape.

Draping is a design method where you hang fabric over a dress form, and construct the garment directly on the mannequin, so you can bring your creation to life while you’re working. It is a much more dynamic way of designing, as you can see your piece in motion, so it’s often used for more dramatic pieces like dresses and skirts, but also for blouses, suits, coats and trousers. The most commonly used fabrics for draped construction are silks, satins, chiffons and jerseys. Draping is also a good tool when making body-conscious clothing, as you can work to flatter and contour to the silhouette you want in real time. Both of these reasons make it essential for evening gown and bridal designers to master the skill.

While the Greeks and Romans may have made draping design famous (toga party, anyone?), Madeleine Vionnet brought it up to 20th century speed with her introduction of the bias cut, cutting across the grain of the fabric to give it a softer drape. 

Vionnet did her mock-up draping on a doll model

Despite what die-hard patternmakers might tell you, draping can be every bit as precise as flat design, even more so when getting the exact placement you want on embellishments, seeing how the fabric floats,  and how small tweaks change the silhouette.

How to drape

Sketch your design so that you have an idea of what you’re going for, even though the beauty of draped construction means you can make changes as you work. Measure the exact center line of the dress form and run a contrasting color of tape down the vertical line of the form. This is so you don’t lose track of the center line and go unintentionally asymmetrical.

You probably want to choose a muslin material to do your mock-up in, as it’s relatively cheap and easy to mark. Some designers prefer to choose other fabrics, especially if the finished product will be done in silk or other fine material. If you are just learning, I still recommend you start with muslin, as your results will be close enough and you won’t be wasting your better fabrics.

Hang your material on your dress form to start, pinning it to keep it secure as you work. You can alternatively drape on a model, especially if you are tailoring it to fit someone specifically, but this can be a long and arduous process so you’ll want to find someone who doesn’t tire easily.

Begin pinning the fabric where you want gathers, tucks, twists, folds, cascades, etc. Make sure you are letting the material fall naturally and aren’t pulling or otherwise manipulating it as you work. Use a permanent marker to label areas of the dress that need further sewing or identification. After you feel you have the general shape you want, you can start cutting and further contouring and smoothing as necessary.

Ideally you have a second dress form that you can use your actual fabric for when you’re finished with your mock-up, so you can keep the first as a sample, unpinning it only when necessary. But if not, you can remove the muslin from the form and stitch the parts that you had pinned together.  If you need to make a flat pattern from your draped construction, you will have to take apart any pins, marking everything well, before tracing it onto pattern paper. This is necessary if you are making several dresses using a similar pattern.

Once you’re skillful at draped construction, you can mix the flat and draped methods, for instance using a flat pattern for the bodice of  a dress, and draping for the skirt.

Fashion Career Advice: Introducing StyleSalt.com Boutique Editor

As a new writer for the SFFAMA , I am so happy to be collaborating with such a fantastic organization. Like the Alliance, I too have spent a large portion of my career helping and educating emerging and independent designers. Working as a fashion editor for magazines like Shape, Natural Health and Fit Pregnancy, I would meet new designers on a daily basis and was able to witness what made the difference in who succeeded and who didn’t, and the reasons aren’t always obvious. It didn’t matter who the designer was, or how far they were in their career, their passion for their designs was palpable. This should come as no surprise to any artist, if the passion’s not there, there’s no reason for the endless hours that can consume you as a budding fashion entrepreneur. But you need to know the steps that will take fashion design from hobby to successful career, and I want to help you get there.

In my current position at StyleSalt.com, I am able to work one on one with independent designers in our Boutique section, http://www.stylesalt.com/boutique. Our goal is to make apparel and accessory design a more accessible career for new talent, give designers a free place to sell their creations, free promotion, and an instant audience.

In my role here with this blog, I will be passing on my tips in a variety of areas for helping you to succeed as a fashion designer, and answering any questions you might have. If you prefer to reach me directly, or want to become involved in StyleSalt’s boutique for emerging and independent designers, you can contact me at misty@stylesalt.com. I look forward to hearing from you!