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Street Style

Fashioni.st: 5 Years of Unadulterated Street Fashion 2007-2012 Photo Exhibit

{Image by Fashioni.st}

Mai Le is a San Francisco-based photographer and stylist. She is best known for her street style blog, fashioni.st. Mai has over 7000 published photos. Voted SF Weekly’s 2011 Best Fashion Blogger, Mai’s work have been featured in Bust Magazine, Lucky Magazine, Style.com, Wired.com, NYTimes.com, ModCloth, SF Gate, MissionMission, and the SF Weekly.

  • WHAT: Fashioni.st 5 Years of Unadulterated Street Fashion (2007-2012)
  • WHEN: Today, Friday, Aug. 24th
  • WHERE:Vacation, 651 Larkin Street, San Francisco, California 94109
  • RSVP: Facebook
  • Come out and see photos of fashioni.st from throughout the years. Celebrate 5 years with Mai and see her first solo photography show. Young Prisms will play after 10pm. (https://www.facebook.com/Youngprisms)
    Drinks provided by Bruce Cost Fresh Ginger Ale.

Ellen von Unwerth Exhibit & #LexusAttracts San Francisco

[ Photos by: Owen Geronimo ]

Throngs of San Francisco’s night denizens, hipsters and glitterati descended on the Metreon’s City View, overlooking Yerba Buena Gardens and SFMOMA, for the Lexus Attracts event. I’m excited to see the Ellen von Unwerth photo exhibit because I’ve loved Devon Aoki since her modeling days. Most would recognize her from her films, but I’m also a fan of her super DJ brother Steve Aoki.

I asked the usher at the elevator about celeb sightings and she said “yes, one.” Walking into the venue, the bar line in the main room was endless, so I opted for the strawberry ice cream stand. In the corner, enjoying the night, we spotted Joel Goodrich of TRI/Coldwell Banker, Lili Balfour of Atelier Advisors and Michelle Hinderleider of Bloomingdale’s.

Next, we headed to the tent outside City View. One reason we attended this event was to see if we could say hello to Jonathan Adler. Robert Nixon, CFO of SFFAMA/Fashion+TechSF, attended Brown University with Adler. Months before, we had discussed inviting Jonathan Adler Inc. to participate in AIGA SF Design Week. Entering the interior of the bright tent, with another awesome Lexus motor car in the middle, we ran right into Jonathan Adler and his partner Simon Doonan. I gestured Robert to say “hi” and we had a brief conversation about next year’s SF Design Week (and strawberry ice cream) with Adler, Doonan and their perky, statuesque publicist Lisa. So, we’ll see. After a few quick snapshots, in parting, we got some reasonable assurance that Jonathan Adler or his store would love to participate in SF Design Week next year. By that time, Anna Pintz of Mode Walk walked up and we dove into a brief conversation about her new fashion project.

The sushi and oyster bars were plentiful, and the drink bars were overcrowded, but parched, I braved the bar at the edge of the terrace and chatted with photographer Jessica Chavez until I got my Benitos cocktail, a very yummy alcohol concoction.

I was excited to return to the main room to see the photo exhibit, Ellen von Unwerth’s body of work specially photographed for this event. The black and white photographs were blown up and superimposed, covering the walls and converging the experience of the new Lexus line with the playfulness of the famous couple models, in this case, Devon Aoki & James Bailey, Jamie King & Kyle Newman, Jason Schwartzman & Brady Cunningham, Simon Doonan & Jonathan Adler. Also enjoying the exhibit was Mai Le, of Fashioni.st, who told us about her upcoming photo exhibit.

The best part of the evening, for me personally, was the Style Spy exhibit featuring street style photographers from around the world. The exhibition showcased street style fashion in its glory, reminiscent of and/or inspired by the likes of Scott Schuman of The Sartorialist, Street Pepper and Yvan Rodic of Facehunter.

The big reveal of the evening was the Lexus LF-LC concept car. It is a hybrid 2+2 sport coupe with the signature Lexus spindle grille. It will go into production in three years. It is awesome. Long on style and design, the Lexus LF-LC absolutely bridges the gap between the Japanese auto industry and their sexier, more expensive luxury sportscar competitors in Europe.

Though it was a last minute decision to attend this big society event, it was well worth it and fun. I realized that I am a closeted extrovert with some occasionally strong reservations about the social scene. I did miss Jamie King, but she was somewhere in the house that night. I’m guessing that she’s the celeb the elevator usher had spotted earlier that evening. ~ Written by: OWEN GERONIMO Follow: @owengeronimo

Style Spy Photo Exhibit @Lexus #LexusAttracts

“The best part of the evening, for me personally, was the Style Spy exhibit featuring street style photographers from around the world. The exhibition showcased street style fashion in its glory, reminiscent of and/or inspired by the likes of Scott Schuman of The Sartorialist, Street Peeper and Yvan Rodic of Facehunter.” ~ Owen Geronimo [ Photos via: @Owen Geronimo’s Android Phone, Follow him on Instagram ]

Boyish Style by BoyishTV

  • When he’s not working as a visual merchandiser for Forever 21 on Powell, Boyish is probably indulging his passion for photography. He might also be found in the great outdoors, working out or collaborating with creative types over coffee. In particular, he is focused on everything that has to do with men’s fashion, and he promises to not stop innovating his blogboyish.tv until every man in the world has seen it at least once.

Street Style NYC #3 by Trendland

Source: Trendland

Bringing you more street style from the streets of New York City.
Look at what we found…

  • Directed by Ani Tzenkova
  • Director of Photography Gabriel Mendes
  • Edited by Luis Baiia
  • Music by Zander

Street Style Cred by Dario Smith

  • Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.  He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo


SPOTTED: Sasquatch Music Festival, Summer 2011 by Work It Berk

  • “SPOTTED” articles are excerpts from “Work It, Berk”, a street style blog by Brittany Curran that originated in Berkeley, CA and has since expanded across the San Francisco Bay Area to Los Angeles and throughout Europe. It also includes several different series, some of which depict the looks of co-opers, fashion bloggers, and members of student fashion organizations.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo at http://about.me/owengeronimo

    SPOTTED: Outside Lands Music Festival, Summer 2011 by Work It Berk

    • “SPOTTED” articles are excerpts from “Work It, Berk”, a street style blog by Brittany Curran that originated in Berkeley, CA and has since expanded across the San Francisco Bay Area to Los Angeles and throughout Europe. It also includes several different series, some of which depict the looks of co-opers, fashion bloggers, and members of student fashion organizations.

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

    Street Style Cred by Dario Smith 02.01.12

    • Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.  He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

    Jack/Knife Outfitters Bespoke Denim Trunk Show @ Otis Lounge SF

    At the current date (December 2011), Jack Knife Outfitters and its’ proprietors aim to manufacture hand-made utilitarian men’s haberdashery, luggage, and accessories; with a focus on classic Americana design inspirations brought to life and revitalized with high-end selvedge denim from Japan and Cone Mills. Jack Knife Outfitters business is presently in the manufacturing and retailing of made-to-measure goods. As of above mentioned date, Jack Knife Outfitters has designed, hand-crafted, and sold: denim jeans, selvedge barn coats, workwear vests, four-fold and flat-end ties, a number of pieces of luggage, bandannas, handkerchiefs, field note (passport) holders, pouches, and a myriad of other unique custom orders. Generally speaking the principal customers have and will be anyone appreciative of exclusively rare denim and fabrics crafted into life-time guaranteed pieces that reflect generations of a heritage that was once past, and now is present in Jack Knife Outfitters. 

    Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.     He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

    • Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

    Street Style Cred by Dario Smith (Boyz 2 Men)

    • Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.     He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

    Street Style at Brooklyn Flea Market by Trendland

    Bringing you more street style from the streets of New York City. This time they did a focus on the Brooklyn Flea Market in Williamsburg. Look at what they found…

    • Directed by Ani Tzenkova
    • Director of Photography Gabriel Mendes
    • Edited by Gabriel Mendes and Luis Baiia
    • Music by Zander & Freckles

    Streetstyle (A Year Ago): London 10/10

    • Posting this video because of its relevancy and …because we love ‘Street style fashion’.
    •  State of Style is SFFAMA’s newest content partner. State of Style is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.

    bout our workshops HERE .

    State of Style Interview with Facehunter's Yvan Rodic

    •  State of Style is SFFAMA’s newest content partner. State of Style is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.