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SHOPPING

Fashion Racked: SFFAMA’s FNO Party 2012 #sffamafno [Part 3]

[ Photos by: Owen Geronimo ] 

SFFAMA celebrated the fall season with a pop-up sale trunk show and a networking event for the SF local fashion/tech industry coinciding with ‘FASHION’S NIGHT OUT 2012’ and ART WALK on Thursday, Sept. 6th, 2012, at 5 Claude Lane Gallery in San Francisco. SFFAMA hosted a pop-up party in support of the local indie designers and local fashion/tech startups. Industry professionals mingled with shoppers, fashion tech entrepreneurs, bloggers, emerging designers, fashion enthusiasts and fashionistas alike. This retail experience, showcased the newest designs and one-of-a kind pieces of local talents. THANK YOU TO 5 CLAUDE LANE GALLERY AND ALL OUR SUPPORTERS!!!

Brooklyn Circus SF, Block Party [Recap]

The Brooklyn Circus/BKc story begins in 2006 in a quaint neighborhood of Brooklyn, New York with the aim to strengthen consumers’ appreciation for classic aesthetics and antique motifs whilst upholding the pillars of modern design within a hundred year plan. With time-tested values of classic American craftsmanship, a love for urban tradition, vintage sensibilities, and an endless search for the timeless silhouette, the empowerment and authenticity.

Founded by graphic designer Ouigi Theodore and developed by an arsenal of visionaries fueled by a common purpose, this bustling junction of style and character is always an experience. Beyond embracing techniques of timeless craftsmanship and sophisticated simplicity, The BKc fosters creative relationships, providing a social sanctuary for open-minded forward-thinkers. Every cuff of trouser, roll of the sleeves, and peaking pocket square is connected to a greater story, as they’ve succeeded at tailoring not only cloth and fabric, but lifestyles. With flagships now in Chicago and San Francisco, The BKc’s inspirational clout has solidified its cult following which has grown exponentially and globally.

  • DARIO SMITH is the co-founder The Bellwether Project [  http://thebellwetherproject.tumblr.com/  ] and the street photographer of DS Lite [ http://dslitephoto.tumblr.com/ ] He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

H&M Lookbook Men's AW12

H&M Lookbook Men’s AW12

  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Anna Dello Russo for H&M

Anna Dello Russo talks about the up-coming special collection of accessories for H&M. She also shows around some of her favourite inspirations in her private home.
  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Ryzenberg On: Alice + Olivia Party Snapshots

[ Photos: Ryzenberg On ]

Another party, another boutique comes to SF! This time, the colorful and whimsical designs of Stacey Bendet now have a home in Fillmore Street.

The opening party, hosted by fashion blogger (and Florida Gator) Blair Eadie was filled with beautiful people, bubbly, superb styles and even a fashionista pup!

Yup, even my Zara sandals were snapped and made it to Pinterest, so I had to share this with everyone…

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Fashion Social: Beauty & Style Series 03.24.12 SeeZenn, Westfield SF (Recap/ Part 3)

[ Photos by: STEVE THURSTON. © 2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. ] Featuring Stylists: Tam Starita @ Image Minded SFLotus Lee @ Sun & FogNatasha Marie Stewart @ Urban DarlingDario Smith @ DS Lite, Vintage Jewelry Dealer: Sasha Maksutenko @ Sasha Maks, Hair and Makeup by Avital Elgaziel and team of Avital Beauty Lounge, Fashions by SeeZenn and models: Anna, Karla, Kaila, Chloe and Rachel. Concept/PR/Publicity by Owen Geronimo ]

About the event: Guest wardrobe and beauty stylists will discuss fundamentals and showcase their talent during a live beauty and wardrobe interactive styling demo and workshop featuring the new collections from various retail and fashion designers. This is a fun and informative fashion networking event with tips and trends from the experts. Come shop, sip some wine and join SFFAMA at various pop-up stores and retail stores. Meet new faces, upcoming models, stylists, bloggers, and fashion professionals. Like Us HERE.

Aether Apparel, @ Proxy in Hayes Valley

[ Source: Aether Apparel ]

After the long winter months on the East Coast Aether Apparel is excited to finally be getting back to some Californian weather – albeit the notoriously unpredictable Bay Area. Their new home for the next eight weeks will be in Hayes Valley at the outdoor retail space called the Proxy. Unlike the austere conditions they had in NYC,  they now have a 120V wall power, WiFi, and access to a double-decker storage unit. They’re really puttin’ on the Ritz! And they’re in good company too with Smitten Ice CreamRitual Coffee RoastersBiergarten, andMuseum Craft Design.

  • Location:  SAN FRANCISCO (PROXY IN HAYES VALLEY) 432 OCTAVIA STREET, SAN FRANCISCO, CA 94102
  • Dates: FEB 17 — APR 13
  • Hours: Tuesday – Thursday 12 – 6 /  Friday – Sunday 11 – 7
Aether strives to be a pure expression of form and function. By utilizing technologically advanced fabrics in a more sophisticated form, their collection offers sportswear for the outdoor enthusiast who wants function without sacrificing modern design and aesthetics.

Stars modeling Marni at H&M Collection

Included are interviews with Clara Paget, Model; Paul W. S. Anderson, Film Director; Milla Jovovich, Actress; and Elisa Sednaoui, Actress. Filmed in Hollywood, Los Angeles.

  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.


Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo

Cop Copine & Sumaroo Sample Sale on 03.04.12 Fort Mason

Ladies and Gentlemen, Sumaroo is having another fabulous Sample Sale this Sunday at the Fort Mason Center. We will be holding the event in the Gatehouse, right at the front entrance and outside the Farmers Market! The shopping will begin at 10 am and end at 2pm, so get your running shoes on and make a dash for this season’s most fierce sale event! Prices will start at $20 and up! Featured designers will be Cop Copine, Sunlight, Jovani, Eight Sixty and so many more labels! And don’t forget, it won’t just be clothing, but shoes and handbags! And these fabulous threads and accessories won’t cost you a months rent! You just might walk out with a pair of shoes, a new hobo bag and dress for less than $100, so bring it on! We look forward to seeing you there and your fabulous sense of fashion!

  • This sample sale offers great items from numerous designers and designer labels at affordable sale prices. Prices start at $20. This is a one-day event and the sales are to die for! There is so much clothing and shoes and don’t worry, plenty of room to try on things. The sale features Paris designer labels, Cop Copine, Eight Sixty, Jovani, Sunlight, and many more.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo

Ryzenberg On: Marni For H&M

Ryzenberg On: Marni For H&M Sneak Peek

Yes, I think it’s rather evident that I am indeed a sucker for all types of collaborations (guessing from Lanvin, Missoni, et al) and H&M has a little Spring Treat planned — their amazing capsule collection with Italian powerhouse Marni.

The looks are out, and the prints are to die for. Spent most of the morning mentally planning ensembles and figuring out logistics about how to make this precious pieces a closet staple.

This collection has everything I covet, prints, blouses, colors, baubles — so what’s not to love? Oh yeah and the best part: It is wallet friendly, something that’s absolutely music to any frugalistas’ ears. 

The line will launch into stores in March and I can hardly wait. With so many wearables, it’s hard to decice What’s best is how versatile is for daytime, a sexy night out or even lounging around. (hello tees)

Have a wonderful long weekend and in the meantime, I will continue marveling about this ‘marni’ficient pop-up.

Ryzenberg On, is Signing Off

PHOTOS: Fashionista.com

Check out Marni S/S 2012 at Milan Fashion Week

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo at http://about.me/owengeronimo

    Marni at H&M: Celebrities at Los Angeles Event

    It was magical! - the Marni at H&M collection was celebrated at a Los Angeles event in a Hollywood residence.

    Drew Barrymore, Winona Ryder and Milla Jovovich were among the attending guests at the party. Bryan Ferry made an exclusive performance.

    It was hosted by Consuelo Castiglioni, Marni’s Founder and Creative Director; Sofia Coppola, Director of the Marni at H&M Campaign, and Margareta van den Bosch, H&M’s Creative Advisor.


    • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

    Celebrity Spotting: Marni at H&M Launch Party

    Vibrant colors and well-dressed celebrities were seen during the Marni at H&M Launch Party while they celebrate the highly-ancitipated debut of the fashion collaboration.

    From clockwise left to right: Annabell Dexter-Jones, Lily Collins, Freida Pinto, Hanneli Mustaparta.

    • Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

    David Beckham for H&M

    • David Beckham Bodywear collection for H&M launch in London. Interview with David Beckham, Suzy Menkes, Emma Bunton and Tali Lennox.

    • David Beckham celebrated his new bodywear collection for H&M in London on Regent Street.

    • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

    Kate Moss For Mango


    Mango Fashion presented Kate Moss as the new face of the Mango Fashion Spring/Summer 2012 campaign.

    In an exclusive interview Kate Moss talk about the great time she has had being part of Mango Fashion and working with Terry Richardson “I’m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun.”
    MANGO Fashion has also produced a new TV commercial featuring Kate Moss, called Spy Game. Shot under the direction of Terry Richardson in London, the film will be launched in early March in approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the United Kingdom.

    MANGO fashion has a reputation for featuring models and actresses of international stature and Kate Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011 collection. In the past MANGO has also worked with Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger.

    The new season MANGO Fashion trends include graphic contrasts between clean and unstructured lines. As a variation to the cleanliness of lines, the collection has a clear 60’s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.

    MANGO Fashion opened its first store in Barcelona’s Passeig de Gràcia in 1984 and now has over 2,400 stores in 107 countries. Its concept is based on a quality fashion product combined with the latest fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand. The new Kate Moss campaign was photographed by Terry Richardson, styled by Géraldine Saglio, Make Up by Charlotte Tilbury and Hair Stylist Odile Gilbert

    Bespoke Banter is SFFAMA’s newest content partner. They are a complete-solution, video marketing agency who specialize in the production, distribution and management of branded online video campaigns. They believe that distribution is the new destination specializing in sending their clients messages directly to where content is being consumed. Their client lists include an array of international brands including Visa, Sony, Ben & Jerry’s, Virgin, Longchamp, Tigi, Liz Earle, Calvin Klein, St Tropez, ASOS and many more. 

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

    Ryzenberg On: Tickle a Fashionista’s Fancy

    After extensive blog research from the Ryzenberg On investigative unit, (OK, me) there are many things that stylish gals covet that go beyond clothes, shoes and baubles. But let me make something clear, we can never have enough of the aforementioned items. 

    However, since Valentine’s Day is just around the corner, sometimes it’s the little things that make us smile and anything pretty will always wow us. We love good fresh smells, (perfumes, candles and flowers) anything sumptuous (warning: this one might follow a ‘do I look fat or have I gained weight’ ponder) and soft (puppies and kittens, please apply.)

    So if you are looking to impress your girl of BFF, here are a few ideas that might make you one lucky dog, not just on Feb. 14 for year-round bliss. Oh yeah, and leave the lingerie for us to get, but if you really want a preview, make a date so that way Victoria doesn’t hold any secrets.

    In the mood for Romance? 

     Annick Goutal Scents — www.bloomingdales.com

    Christian Louboutin By Louboutin & Garcia — www.matchesfashion.com

    Anything from The Kaiser and Chanel — www.chanel.com

    Macarons — www.laduree.fr

    NARS Red Matte Lipstick — www.sephora.com

    Hydrangeas — www.hydrangeasflowers.com

    Pretty Stationary — www.modcloth.com

    Diptyque Candles Rose — www.diptyqueparis.com

    French Bulldogs — www.dogexpertguides.com

    Diamond and Pearl Earrings — www.forzieri.com

    Set created on Polyvore

    • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

    Liz Claiborne Will Now Be Known as Fifth & Pacific

    by Lexie Tiongson

    The brand known as Liz Claiborne founded in 1976 has been around in the fashion and retail industry for 36 years. After selling it’s clothing label to JC Penney with the shutdown of their brand in October, the company has now changed it’s name to Fifth & Pacific Cos. Inc. to differentiate from the brand. The new name will be effective as of May.

    Fifth & Pacific includes Juicy Couture, Kate Spade and Lucky Brand. 

    • Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

      Ryzenberg On: Spotted — Céline Luggage Shopper Tote

      Ryzenberg On: Spotted — Céline Luggage Shopper Tote

      There is a new bag du jour in the fashionsphere. Céline’s Luggage Shopper Tote is amongst the most coveted items for celebs, models, editors and anyone with a keen sense of style.

      So why is all of the sudden this Parisian house, famous for its polished looks, so sought-after? Well that’s simple, its creative director Phoebe Philo (formerly at Chloé) revived the brand and created an accessories line that usually steals the show during Paris Fashion Week. Another notable Celiné designer is Michael Kors, who in the late 1990s, was named the first womenswear and ready-to-wear designer and creative director. He developed several blockbuster collections and a critically acclaimed pret-a-porter line.

      The brand has been around since 1945 and has kept its equestrian chic feel for decades. This is certainly a simple well-made bag that is versatile and timeless. It comes in several sizes and colors and will elevate a look to understated elegance. 

      When Céline debuted this purse in 2009, it was sold out for months and many were placed on wait lists worldwide. Now, although some colors are hard to find, you can find a piece of handbag heaven at SaksNeiman MarcusBarneys and other upscale stores. 

      But if you think it doesn’t come with a hefty price tag, THINK AGAIN. The line starts at about $1,000 and can go to as high as $3,500, so get ready to dish out the dough!

      This is definitely some fabulous baggage you’ll want to carry.

      Ryzenberg On, is Signing Off

      • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.


      Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

      Holiday Dresses: Representing Individuality by Lexie Tiongson

      by Lexie Tiongson

      Every woman loves a great dress. With all the different cuts, lengths, colors, materials and combinations used to make a specific dress, any woman can find a dress to match her specific style and personality. Now, the holidays are all about giving and caring about your family. But a way to stick out and to represent yourself as an individual, is wearing a dress or outfit that you love and feel confident in. 

      From left to right:

      • The streamer strapless dress represents the edgy party girl. With pleated ruffles and a strapless bodice corset in the back, this dress represents the individuality of the girl who just LOVES to have fun and socialize at parties.
      • The stripe v neck babydoll dress represents the girly funky and flirty girl. With a sexy v neckline and babydoll cut, this dress shows a girl’s feminine side. Adding a pair of tights and black pumps will make it the perfect outfit for any holiday party.
      • The silver goddess one shoulder sheath dress represents the cute eclectic party girl. With shimmery metallic threads and a lace overlay, this dress makes any girl shimmer in the light. It’s a classic mixed with a feminine twist. Find your inner goddess with this dress.
      • The pow! poof! strapless dress represents the preppy, feminine an dainty girl. With lots of tulle, buttons and a belt, this dress takes any girl into the modern american wonderland. 

      • Lexie Tiongson interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including Astonish Magazine, We The Urban Magazine and UniversityChic.com, and is a new contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

      • Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

        Ryzenberg On: Bon Voyage Holiday Soiree at La Boutique SF

        [  Photos By: Irina Bourova ]

        Jackson Square’s La Boutique SF opened its doors for a fun-filled holiday party, and Jen Darling’s bags were the main focus.

        The night featured lots of vino, snacks and the company of wonderful bloggers such as Erin from Apartment 34, Melissa from Savvy in San Francisco, Punam from Nothing Broken, Kim from J’adore Couture and Amber from Amber’s Notebook

        Fun times had by all, and it was great catching up with these wonderful gals, meeting new friends and finally checking out La Boutique. The brainchild of Carole Harari hosts an array of exquisite clothes, accessories and artwork in a Parisian, yet rustic environment.

        The two-story boutique and gallery features some of the most innovative European designers such as Firma from Germany, French brand Swildens and Collection 66 from Switzerland. If your style is more uptown meets Rue St. Honore, Cacharel, Zadig and Voltaire and Athe Vanessa Bruno will do the trick. 

        La Boutique SF est magnifique!

        Ryzenberg On, is Signing Off

        [ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

        • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.