SF Design Week 2012: New Gen Runway Show | Arrival Recap (Part 2)

[ Images by MAY SUEN ]

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  

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• For media relations & PR/Publicity Contact Owen Geronimo

SF Design Week 2012: New Gen Runway | Behind The Scene

[ Images by AFRA POURDAD, Styling by The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC)]

[ Images by WONWOO LEE, Styling by The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC) ]

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

SF Design Week 2012: New Gen Runway | Highlights

[ Photos by Jennymay Villarete ]

ROGUE began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, warm vests and creased slim pants. The A/W 2011 season will mark the launch of a footwear collection for the brand. READ PRESS 

[ Photos by Jennymay Villarete ]

Jennifer Schmidt was born and raised in Salinas, CA.  I attended CSU, Sacramento and majored in Apparel Marketing and Fashion Design.  While attending college, I designed for several local and school fashion shows.  Once I graduated CSU, Sacramento, I knew that I wanted to focus on fashion design, so I decided to go to grad school at the Academy of Art in San Francisco.  During the three years of attending the Academy of Art, I learned more than I ever could have imagined.  Since I have graduated the Academy of Art, I have been freelance designing and working on my own collection.  In March of this year, I made my debut at the ‘Gaultierize Yourself Fashion Show’ at the De Young Museum to celebrate the Jean Paul Gaultier exhibit and looking forward to more opportunities.  “Live, Love, Create”.

[ Photos by Jennymay Villarete ]

Audrey Szeto is an artist and designer inspired by the intrinsically unique nature of each individual. She is always fueling her curiosity through the emotional and sensory responses of personal experiences as well as the recollection of memories. Whether through texture, weight or the feeling of constriction or exposure, each piece is about the process of transforming her ideas and sharing them with another. “The Safest Way to be” is a collection of garments inspired by methods of protection and self-preservation. Whether through suggestion of aggression or ritual practice, there is a connection between the physical and psychological that affords security and empowerment to the wearer. The emotional responses of the audience additionally become part of the story, as one cannot exist without the other.

[ Photos by Jennymay Villarete ]

San Francisco based fashion store with the latest styles and upcoming trends. JYJZ is located on the 3rd floor of San Francisco Westfield Mall (on the Nordstroms side next to Teavana and Victoria’s Secret).

[ Photos by Jennymay Villarete ]

Scott Ian McFarland is originally from Arkansas, Scott Ian McFarland grew up picking up fabrics for his mother’s quilts. After a BFA in sculpture he came to the Academy of Art in San Francisco, to pursue art further. He evolved towards fashion knitwear in order to create “wearable sculptures”. He graduated in 2009 with a MFA in Knitwear and his men collection was shown at the New York Fashion week. In parallel of his personal projects, he has been working in knitwear department of the Academy of Art since 2010. He is currently preparing to launch his own knitwear line. 

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

SF Design Week 2012: Apple Talk Series | Highlights

BEAU OYLER is a California native and has lived in the Bay Area for 10 years with his wife and kids. He graduated from the School of Industrial Design at the Academy of Art University in 2005. Before graduation, he worked as designer for Williams-Sonoma, where he designed multiple products that came into production and sold nationwide in Williams-Sonoma stores, some of which are still available today, seven years later! Upon graduation, Beau sought an agency opportunity with NewDealDesign and became their seventh designer. At New Deal, Beau became an integral team member and Lead Designer, developing products for brands like Dell, Nokia, Fujitsu, Verizon, Timbuk2 and Netgear. In 2008, he partnered with Jared Aller to form Enlisted Design. Enlisted has become a pioneer in collaborative design, inviting their clients into their open studio for all-day design sessions, where the client becomes a member of the design team! Enlisted Design’s clients include, Netgear, Nestlé, Clorox, Intuit, Merrick and Urbio. He’s won many design awards and has successfully launched the Urbio brand into worldwide recognition.

BRAD CARRICK is the owner and founder of SOLZ, Inc., and the business developer for SFFAMA.  SOLZ is a San Francisco brand founded in 2011 to provide uniquely fashionable products that actually enhance the enjoyment of an active, leisurely lifestyle.  They call this “functional fashion.”  SOLZshoes were launched at the beginning of the year and are the ultra-lightweight, flexible casual shoes that are quickly becoming an essential element of any active lifestyle wardrobe.  Now, SOLZ is proud to unveil their newest functional fashion product, “SOLZbag”, a solar-powered backpack that functions as a personal portable power station perfect for charging iPhones, iPads and almost any other small electronics.  Brad will speak about how they designed, raised the money for, promoted and are now launching SOLZbag using Apple products.

Brad graduated from Colgate University with B.A. in International Relations, Economics and Asian Studies. He also holds a JD from Harvard Law School and an MBA from IE Business School in Spain.  Having lived on four different continents, his inability to sit still made SOLZ a necessity – and now a reality.

DAVID TAKEUCHI. ‘True perspective is the ability to see through eyes other than your own.’ Armed with the ability to understand a Client’s business and brand objectives from the vantage point of the Customer, David Takeuchi has been an authority and thought-leader in transforming the ‘Customer Experience’.  As a Founding Partner of  Bedrock Consultants, David has used the disciplines of brand strategy and design to provide the insights and business models that increase revenue growth and improve margins for enterprises in highly competitive markets.

David’s foundation on the Customer is rooted in both the creative side and business side. In that intersection, he zeros in on the innovative and highly strategic value propositions that are at the core of the customer’s experience.  In the case of one of the largest healthcare providers in the nation, his work focusing on the Member’s experience at the regional level became a catalyst for their facilities care delivery model, an integral, ‘rubber meets the road’ component in their branded environments.

LORRAINE SANDERS is a San Francisco-based journalist, blogger, media consultant and author of the San Francisco Chronicle Style Bytes column. She also regularly covers fashion for the newspaper and its SF Unzipped blog. She is founder of SF Indie Fashion (www.sfindiefashion.com), a web site and resource covering the San Francisco Bay Area’s independent fashion community, and Digital Style Digest (www.digitalstyledigest.com), a web site covering all things fashionable, stylish and tech-savvy. Her work has appeared in 7×7 magazine, NBC Bay Area, KQED, Daily Candy and many others. She teaches fashion blogging at Academy of Art University and consults with small businesses to hone their media, blogging and social media strategies. In 2010, she was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center.

TOM DONNELLY, Principal of GNU Group. Tom’s 28 year career in environmental graphic design includes the design and management of many significant corporate and public sign programs in domestic and international venues. The last 13 years he has spent as President and Principal at Donnelly Design. Now Tom has merged with the GNU Group, where he will take the role of Principal, focused on the design and delivery of projects.

The GNU Group is an environmental graphic design firm, established with the goal of providing the highest quality of design and service available. Areas of focus include sign programs for corporate, public, medical and other environments, identity systems and sign guidelines, and content development to aid in wayfinding and information distribution.The firm brings over three decades of experience designing graphics for a broad range of project types including airports, corporate campuses, retail, commercial and residential developments, museums, parking garages, civic centers, historic districts and medical centers. Projects range in scope from single, key sign elements to extensive systems of signs and graphics implemented in phases over several years time.GNU Group’s main goal is to provide the right design solution for each client, not to design projects which necessarily show well in design competitions. We strive to design unique yet practical solutions which project identity, clearly present information and are easy to maintain and update.

Apple Talk Series is a program of guest lecturers curated by Owen Geronimo, Founder of San Francisco Fashion and Merchants Alliance, Inc. & Fashion+TechSF and sponsored by Apple San Francisco. The program features art, design, fashion and tech industry professionals who use Apple products in a professional capacity or as part of their daily business operations. Apple Talk Series runs each year in conjunction with San Francisco Fashion Week and San Francisco Design Week.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

SF Design Week 2012: New Gen Runway Show / Instagram Recap #SFDW12

@danegolden In line for @SFFAMA San Francisco Design Week fashion show #sfdw12

@CatherineGrison ready for the show.

@antoniovenegas @hairbyantonio “@ SF fashion design week”

@libebcnofne 

@miratorres Crazy crowded here. #sfdw12 @ Astro Studios

@antoniovenegas @hairbyantonio “The place is packed! fashion shows about to begin”

@miratorres “Budding fashionista. Right next to the front row.”

@dorothychant With Jennifer Schmidt

@hburtAIA Good times @sffama #sfdesignweek!

@FashionByDonte Off to city for the @sfdesignweek runway show tonight! Looking forward to it & a special thank u @owengeronimo for the invite! Pics soon! :)

@FashionByDonte The show is soon to begin! Ready to see some great fashions! @ Astro Studios 

@miratorres  First fashion show in forever. I forget how much I love this shit.#sfdw12  @sffama”

@catherinegrison Opening with Jennifer ’s sleek collection

@CatherineGrison I really enjoyed your company at the front row @miratorres ! I did not realize it was you! - @sffama

@FashionByDonte Here for the San Francisco Design Week Runway Show! Spreading the word abt @napafilmfest through the Fashion scene!

@SFIEC “New Gen” Runway Show - Hair & Makeup by SFIEC Design Team

@catherinegrison my favorite top, by Jennifer Schmidt

@FashionByDonte San Francisco Design Week! @ Astro Studios

@nichellecole The designer I’ve been waiting for Scott Ian McFarland!! Gorgeous!!

@SFIEC Loved this segment by designer Scott Ian McFarland! Hair & makeup by SFIEC Design Team

@miratorres Ready to wear with @JYJZ! @SFFAMA #sfdw12 @ Astro Studios 

@StevieReed @sffama design week fashion show. W/ @kristenfreethy. Great show.

@delphinewinter So much fun :)

@nichellecole The designer I’ve been waiting for Scott Ian McFarland!! Gorgeous!!

@mikeborozdin San Francisco Design Week. Behind the scenes with Mira Torres and Francesca Rubino.

@MariaDaatio #lovethisjob @SFFAMA 

@dorothychant With Jennifer Schmidt

@FashionByDonte Loved this dress! 

@delphinewinter

@miratorres “#sfdw12 amaze.”

@hburtAIA  Good times @SFFAMA #sfdesignweek!

@mikebz SF Design week. Fun on the final walkthrough. Thanks Kaila. [vid] — https://path.com/p/PgZdU

@nichellecole In a flash…

@nichellecole I need to work on my photography! Lol!

@MariaDaatio #sfdw12 @SFFAMA

@hburtAIA Good times @sffama #sfdesignweek!

@prettypirate Cotton candy dress #sfdw12 @astrostudios Fashion show next my my old salon at myth client Brett’s company! Go astro

@yuan W. checked in at Astro Studios, sf fashion runway #sfdw12

@MingCong Hottest sweater ever on the hottest guy ever. design week 2012

@libebcnofne Bride of Franky @ Astro Studios

@PHROST8ITE You’re dope af RT @LiBeBCNOFNe: Bride of Franky @ Astro Studios 

@mikebz San Francisco Design Week. Behind the scenes 

@hburtAIA Runway for #sfdesign week!! Backstage

@libebcnofne “Stitch me up doctah”

@MichaelGuss With Kendal Pochasha and Ming Cong

@norarocha #sfdesignfashionweek — with Mira Torres and Mike Borozdin.

@StevieReed @SFFAMA #sfdw12 

@amandacheong Great show Audrey! — with Audrey Szeto and Elisarah Sudharmadji.

@norarocha #sfdesignfashionweek 

@MingCong at SF Design Week

@CatherineGrison Scott Ian McFarland and Jennifer Schmidt

@miratorres @SFFAMA and models. #sfdw12”

• @fashionwhoreny Standing room only!! #sfdesignweek #Sffama
• @andrewcmyk Which one of you ridiculously beautiful people wants to talk about fonts with me? @sffama #sfdw12
• @andrewcmyk @jufemaiz just some nerd tweeting at a runway fashion show… nbd
• @gkimstudio Checking out some new designers around town. @sffama #sfdw12
• @lisacmartinez @sffama THANK YOU OWEN for another fantastic showing of local designers! I especially loved Jennifer Schmidt and Audrey Szeto!
• @Nathan Ng “Too much fun, Owen!!! Thanks for an awesome show! Great show yesterday, really a pleasure to work with you again! 
• @Justin Flowers Thanks for another great event
• @Nora Rocha Owen, great to see you again. Thank you so much for the wine
• @Elliot Johnson Thanks, had a great time.
• @Amrinder Singh From the bottom of my heart, just wanted to thank everyone… especially Owen Geronimo for putting everything together. The fashion show last night was awesome!!
• @Antonio Vaughn Owen Geronimo - Thank you for the show yesterday, it was amazing and so much fun. I appreciate it!
• @Regina Feltman Owen Geronimo I can’t thank you enough for the opportunity. I support your mission. Thanks again. It was a smashing success!!

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo.  360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.    

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

SF Design Week 2012: Kickoff Party (Recap)

 

[ Photos by MAY SUEN @http://www.maysuen.com/ ]

The “Design Worlds” of San Francisco converged on Jaspers for a sold-out SF Design Week opening party hosted by AIGA San Francisco, Puccini Group, Whole Foods and 7X7 Magazine. Guests enjoyed Campari cocktails and appetizers, live chalkboard art, greeting from 7X7 Magazine Editor Chloé Harris Frankeny and a presentation by the team that designed Jaspers. 

AIGA San Francisco is partnered all week with AIA, IDSA, SEGD, RDI, SFFAMA, and IXDA for an amazing line-up of events and a fantastic opportunity to meet the people and groups who are literally designing San Francisco.

Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of over 20,000 Bay Area design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more. AIGA SF will be partnering with the San Francisco chapters of the American Institute of Architects (AIA), the Industrial Designers Society of America (IDSA), the Interaction Design Association (IxDA), the Society for Environmental Graphic Design (SEGD), and Adobe Systems, to sponsor a full week of events highlighting the diversity and professionalism of the design community around the bay. Our goal is to raise public awareness of the impact that all design-graphic, product, interior, fashion, architecture, advertising, et cetera-has in the San Francisco Bay Area.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

SF Design Week 2012: APPLE TALK SERIES 06/11 - 06/14 Schedule

• WEEK SCHEDULE: 06/11 – 06/14/12

• 06/11 – MON : 5:30PM – TOM DONNELLY, Principal of GNU Group

• 06/12 – TUES : 5:30PM - BRAD CARRICK, Founder of SOLZ Shoes/SOLZ Bag

• 06/12 – TUES : 6:30PM – LORRAINE SANDERS, Founder of SF Indie Fashion, Digital Style Digest

• 06/13 – WEDS : 4:30PM – RICH KINNARD, Design Director & ROBERT POLACEK, Chief Creative Director,  Puccini Group

• 06/14 – THURS : 5:30PM - DAVID TAKEUCHI, Principal, Bedrock Consultants

• 06/14 - THURS : 6:30PM – BEAU OYLER, Principal of Enlisted Design

• LOCATION: Apple Store SF, One Stockton StreetSan Francisco, CA 94108
• FREE Event / Curated by: Owen Geronimo

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• For media relations & PR/Publicity Contact Owen Geronimo

Press Release: SF Design Week 2012: Runway Show & Fashion Presentation

Rogue Autumn/Winter 2011 Collection Video from ROGUE on Vimeo.

• DOWNLOAD OUR APP: http://getap.ps/360fashion

FOR IMMEDIATE RELEASE

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show will feature fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND.

• WHAT: SF DESIGN WEEK 2012 Runway Show
• WHEN: Saturday, June 16, 2012. Door Opens at 6:30pm, Runway Starts at 7:30pm
• WHERE: ASTRO STUDIOS, 348 6th St, San Francisco, CA 94103
• RSVP:  Tickets are $20 at the door and discounted rate are online 
• Dress Code: Dress To Impress
• CONTACT: Owen Geronimo / contact@sffamainc.org

[June 10, 2012 – SAN FRANCISCO] SFFAMA, Inc. is pleased to announce the first annual SF Design Week Runway Show & Fashion Presentation to be held at ASTRO STUDIOS, 348 6^th St, San Francisco, on Saturday, June 16^th, 2012, with doors opening at 6:30PM. TICKETS are available at the Door for $20 and discounted rate online at http://sfdw2012runway06162012-eorg.eventbrite.com.  The dress code calls for ‘DRESS TO IMPRESS’ attire.

Built around the lifestyle of New York based designer Jimmy Reilly, ROGUE is the casual masculine leather and cloth outerwear collection that rapidly gained prominence in top retail stores across North America and has since expanded into a contemporary men’s lifestyle collection. JYJZ is a new online fashion apparel and accessories company based in the San Francisco Bay area, with a passion for providing unique and stylish, high quality clothing at affordable prices and a selection of trendy styles ranging from fun casual to designer dressy. AUDREY SZETO is an artist and designer inspired by the intrinsically unique nature of each individual. “The Safest Way to be” is a collection of garments inspired by methods of protection and self-preservation. Whether through suggestion of aggression or ritual practice, there is a connection between the physical and psychological that affords security and empowerment to the wearer. JENNIFER SCHMIDT made her debut at the ‘Gaultierize Yourself Fashion Show’ at the De Young Museum to celebrate the Jean Paul Gaultier exhibition.  Jennifer is an Apparel Marketing and Fashion Design graduate of CSU Sacramento and the Academy of Art San Francisco and her motto is “Live, Love, Create.” SCOTT IAN MCFARLAND grew up picking up fabrics for his mother’s quilts. After a BFA in sculpture, he evolved towards fashion knitwear in order to create “wearable sculptures.” Scott graduated with a MFA in Knitwear from the Academy of Art in San Francisco and his men’s collection was shown at New York Fashion Week. Scott can be found in the knitwear department of the Academy of Art and he is currently preparing to launch his own knitwear line. 

AIGA SF represents more than 20,000 Bay Area design professionals through national activities and local programs developed by more than 66 chapters and more than 200 student groups. Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more. 

Astro Studios  is a performance-driven design studio, focused on the intersection of lifestyle, technology and design. HQ’d in San Francisco, they sit at the epicenter of this cultural collision. With offerings that blend Vision, Brand, Product and Interactive, Astro specializes in connecting design and popular culture, instigating change and incubating business objectives. Astro is spreading their collaborative spirit to the local community in support of art, fashion, music, and business innovation with a newly opened gallery/event space on the main floor of their SOMA studio location. 

SFFAMA, Inc [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs, startups and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo [http://about.me/owengeronimo] at contact@sffamainc.org.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo