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Press Release: THE BEAUTY EXPO 2012

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[ Photo by: Shaun Tiangsing ]

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3rd ANNUAL BEAUTY EXPO.

[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26th, 2012, with doors opening at 6PM.

THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests. 

This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale.

SPONSORS:  [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.

SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org

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What is BEAUTY? The Beauty Expo 2012










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[ Photo by ASG Imaging ]

The Beauty Expo 2012 was a celebration of diversity and innovation, an intimate affair hosted by Charleston Pierce and Owen Geronimo. Guests enjoyed beauty products from Wella, Evolvh, Rodan+Fields and Seacret. Champagne bottles popped and wine poured while guests engaged with the Stylet.ag fashion app, shopped WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel while models, bloggers, and contestants were provided Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet during the competition and share images online. Industry guests included Sean Peng of Inspirare, Boris Oak of Evolveh, Tiffany Chenoweth of Miss Omni Media & Artiffact, Julie Anne Herrin of StyleBistro and Zimbio Inc., Eric Swoyer of Fizz Marketing, Beth Hamilton of Beauty Junkie in SF, Lexie Tiongson of The Elle Tee, Cassidy Blackwell of Natural Selection, Jeccica Robbins of Pigment Cosmetics, Jennifer Giles of SnobSwap, Zoe Hong of The Factory, John Lindauer of Aquent, Brian Miller, Nikol Elaine, Jennifer Ly, Kurt Musrasrik of Infinity Salon, Tam Starita of Image Minded SF, Mel Ball of AskASalon, Lona Duncan of LuxResale, Alison Messinger of Eclectic-A-La Mode, and Jana Hanavan of Blue Butterfly. The styling showcase was judged by Joyce Hu of The Bookr, Dario Smith of Bellwether Project and Gwendolyn Wright of Wright Consultants. The winning team of Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge claimed top honors for most creative hair and makeup. Intern Sushi provided hourly giveaways and everyone took home stylish swag products provided by Wella Professional.

Fashion Racked: SFFAMA FNO Party (Recap/ Part 1)

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Find more photos like this on SFFAMA: Fashion For The People

SFFAMA and 5 Claude Lane celebrated the fall season with FASHION RACKED, a trunk show and a networking event for the SF local fashion industry coinciding with ‘Fashion’s Night Out’ on Thursday, Sept. 8th, 2011. The fun-filled evening was attended by fashionistas who mingled with shoppers, fashion entrepreneurs, bloggers and emerging designers. A fashion celebration, indeed. 

[ Above Photos By: SHAUN TIANGSING © 2009-2011. SFFAMA, Inc. All Rights Reserved.] THANK YOU TO ALL OUR HOSTS & SPONSORS !!!


miratorres: The most fun at lastnight’s #fno was @SFFAMA’s #fashionracked trunk show…

sugardollies Jacyn Siebert Another fabulous party hosted by @SFFAMA last night celebrating #FNOSF. Met some inspirational individuals and saw som amazing fashion.

shunxii shun xii veliani wonderful night tonight with SFFAMA.com @ fashion racked party!! Thanks for the support and especially to my mom, jac & diana. :)

willotoons Willo O’Brien Checking out #FNOSF #SFFAMA. (@ 5 Claude Lane w/ 2 others) 4sq.com/nsPsjP

victoriatik Victoria Tik At #fashionracked on #5claudelane with @ianmaxion

BelliCapelli: Team BC had such an awesome time at the @SFFAMA event last night for #FNOSF way to have an awesome shindig guys!

BelliCapelli: Had so much fun @SFFAMA #FNO ! http://t.co/LLshShi


Are YOU The Next Big Name in Fashion?

Are YOU the next big name in fashion?? From the producers of BIGGEST LOSER and original producers of PROJECT RUNWAY comes an epic new fashion show on NBC SAN FRANCISCO.

  • OPEN CALL The Art Institute of California, SF
  • 1170 Market St., San Francisco, CA 94102 
  • Friday May 20, 2011, 12:00PM-3:00PM
  • Contact: bethany@kasstinginc.com

UNTITLED TV Show. Now casting style-savvy people with all levels of fashion experience to compete for an unprecedented grand prize – YOUR BRAND manufactured and sold through one of the largest retail stores in the country! Looking for inspired designers at all levels - amateur, semi-professional, do-it-yourselfers, emerging designers, established retailers, folks who make their own clothes, sell online, work within the fashion industry or outside of it…ON NOW CASTING.

For more information contact: contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS

Product Presenters @ Fashion Mash-Up Workshop 05/19/2011

MICHAEL LESNIAK - @ Luv.it

Share the luv. Luv.It believes in the power of the people, the will of the masses, and brilliance of the crowd. Our vision is a public space of merchants and consumers engaging in constructive dialogue resulting in immediate rewards for everyone. Most of us have been friends for decades, enjoy travel and adventure, and share an appreciation for self-expression and true style.



Collyer Bristow. From property to popstars, from airlines to artists, the lawyers at Collyer Bristow work with a wide range of businesses and individuals, advising them on challenges of all shapes, sizes and complexity. What our clients have in common is that they are looking for high quality legal advice delivered in an unstuffy way by people who understand what clients need.

Collyer Bristow LLP is a UK firm of solicitors with over 33 partners and about 140 staff. We have been around for over 250 years; fortunately things have changed somewhat since the days of quill pens. So have we.

Whilst our base is in central London, our clients come from around the country and indeed from around the world. Our international pages explain more about the countries where we have strong links. In 2004 we opened an office in Geneva, from where we can provide a range of commercial and private client services to our expanding client base in the area.


Alylee exists to promote you, that’s it. Alylee is a free community for anyone who has passion for fashion and wants to share their creative dressing style with the world. At Alylee we believe that everyone is a designer/model in their own unique way. We created Alylee to cater to the designer/model within you. Individuality, uniqueness, quirkiness everyone has it in their own way, so come make that uniqueness your brand. Join the community and flaunt your style.

About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 

Testimonials and quotes from previous presenters:

/ Thanks so much for letting me present last night - it was a great event! The Fashion Mash-Up Workshop was a wonderful and very educational night for me. I began to see right away the value of bringing together people in the local San Fransisco Fashion industry. From the skills and resources necessary for individuals in the fashion industry to promote themselves to the components of a successful fashion event (the significance of the venue being near and dear to me of course!), I learned a lot and met some truly interesting people. Thanks!  ~ Helen Belogolova @ Venuetastic

/ I very much enjoyed presenting at the FASHION MASH-UP yesterday. The audience was engaging and knowledgeable.  As the founder of VIZL, it was rewarding to see an audience of fashion professionals excited about using VIZL for social shopping.  I look forward to working with SFFAMA to bring technology, fashion and retail closer, as mobile and social networking become mainstream. Thanks! ~ Prosenjit Sen @ www.goVIZL.com


/ Thank you so much for inviting us to be a part of yesterday’s Fashion Mash-Up Seminar. We didn’t know quite what to expect and not being from the “fashion world” we thought we might be out of place. We couldn’t have been more wrong! Owen Geronimo and everyone involved created a space for us to fit right into. Not only were we well received but the ideas, concepts and solutions discussed were fresh new takes on issues that pertain directly to the challenges that our business is dealing with as well. Thanks again. ~ Troy Rutt, True Power Inc @ http://truepoweriv.com/

/ Thank you for inviting us to SFFAMA’s Fashion Mash-Up.  We enjoyed meeting you and loved your energy and passion about what you do.  We appreciated the time you afforded us to speak about our event. The guest panel was great and really informative. The attendees were lucky to have such an event to help get them jump started. We really enjoyed ourselves and thank you once again for the opportunity! ~ Angie & Charles Ansanelli @ Treasure Island Flea



COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA

 

THE BEAUTY EXPO

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents 

THE 2ND ANNUAL BEAUTY EXPO

  • Date: May 28th, 2011, Saturday
  • Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition
  • Location: Pigment Cosmetics, One Market Street, San Francisco
  • Contact: Owen Geronimo (415) 935-3487 / contact@sffamainc.org

(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.

The Beauty Expo is divided into three segments.  The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.

Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.

This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.

For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details. 

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Congratulations to Jacyn Siebert of Sugar Lips Lifestyle Tips. Winner of 'LIVE STYLE SERIES' @ Thread Show

[Photos By: Doug Birnbaum]

[JACYN SIEBERT @ Sugarlips Life Style Tips, WINNER, ADELLE McELVEEN @ Fashionista Lab, LILY KO @ Curated SF, JULIE CHIEM @ She Wears, She Shares, ANDREA SCHULTZ IGREJA. Photos by: Charmaine Adrina @ SFFAMA]

/ THREAD is a curated showcase of the best emerging, trend forecasting, style breaking, genre bending fashion designers, and the music and art that rock their world. THREAD is a dynamic one day retail environment, bringing new fashion and art to more than 200,000 fashion savvy, trend pushing, music loving, taste making movers and shakers, all keen to get first dibs on what drops next in the emerging fashion designer world. THREAD fills the style void left between mainstream and high fashion for fashion savvy men and women tired of current offerings at the mall.

/Congratulations to Jacyn Siebert of Sugar Lips Lifestyle Tips. Winner of ‘LIVE STYLE SERIES’ @ Thread Show. Jacyn Siebert is the founder of Sugar Lips Lifestyle Tips. She is a mentor to women in various aspects of their lives. Her intent is to educate, inspire, and help women pursue their passions and improve their lives one lifestyle tip at a time. She previously was a featured speaker at SFFAMA’s ‘Fashion Mash-Up’.


Local Fashion: More than Socks with Sandals (SFFAMA's Founder Interview with The Bay Citizen)

By Michael Braithwaite, Ironing Board Collective (Source: The Bay Citizen)

SF Fashion Week founder Owen Geronimo says the Bay Area has plenty of style — and he’s working to cultivate it.

A few months ago, a New York Times article by Guy Trebay about San Francisco fashion (or, more specifically, the lack thereof) raised my hackles a bit. Articles and opinion pieces about the Bay Area’s subpar fashion scene abound, but little is written about what we do well and how we can do it even better.

OwenGerominoSFFAMA founder Owen Geronimo

San Francisco’s fashion community is growing quickly. Stores featuring primarily local designers are popping up all over San Francisco and the East Bay: Union Square’s Shotwell carries two floors’ worth of drool-worthy designs produced mainly by local talents, and the SF-born and -bred House of Hengst recently received a flurry of press — although sadly, most of the attention was because they moved to New York.

[There’s also Project San Francisco, an annual runway show made by locals, on Feb. 17 –Ed.]

So, on the eve of New York’s semiannual Fashion Week (which runs Feb. 9-17), The Bay Citizen approached Owen Geronimo, creator of the San Francisco Fashion and Merchants Alliance, or SFFAMA, and producer of San Francisco Fashion Week, about the current state and future of San Francisco’s fashion scene. He had a lot to say about how San Francisco can build a strong local fashion economy that works well for designers, merchants and the fashionably independently minded citizens of our fair city.

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