Liz Claiborne Will Now Be Known as Fifth & Pacific

by Lexie Tiongson

The brand known as Liz Claiborne founded in 1976 has been around in the fashion and retail industry for 36 years. After selling it’s clothing label to JC Penney with the shutdown of their brand in October, the company has now changed it’s name to Fifth & Pacific Cos. Inc. to differentiate from the brand. The new name will be effective as of May.

Fifth & Pacific includes Juicy Couture, Kate Spade and Lucky Brand. 

• Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

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SFFAMA Fall Trunk Show @ 5 Claude Lane, 09/08/2011

SFFAMA is celebrating the fall season with a Trunk Show on Thursday, Sept. 8th, 2011, at 5 Claude Lane Gallery in San Francisco. After the success of the fashion exhibit during San Francisco Fashion Week, it is again a fitting partnership to host a fun fashion-filled evening. 

SFFAMA is hosting a trunk show in support of the local indie designers and we would like to invite you to celebrate the love of fashion with us. Mingle with shoppers, fashion tech entrepreneurs, bloggers, emerging designers and fashionistas alike. During this retail experience, check out the newest local designs, shop for one-of-a kind pieces and meet influencers in the local fashion industry.

Gift bags will be handed to the first 50 attendees provided by Belli Capelli. Doors will be open at 6pm until 10pm. Cash bar. Free admission.

What: SFFAMA FALL TRUNK SHOW
When: 09/08/2011, Thurs, 6-10pm
Where: 5 Claude Lane Gallery, SF
FREE ENTRANCE + CASH BAR
APPLY AS A VENDOR

RETAILERS: FLIP SLIP, DEATH & PALM TRESS, WHITE PETALS, WORK PLAY DATE.
More retailers coming soon. RSVP HERE. For media relations, contact SFFAMA -at- contact@sffamainc.org. View pics at our last event at 5 Claude Lane. Check out our previous successful trunk shows: Indie Bazaar at Metreon, Art In The Square at Ghirardelli Square and Trunk & Swap.

JOIN SFFAMA. Follow @SFFAMA. For media relations, contact Owen Geronimo -at- contact@sffamainc.org.