Indochino Traveling Tailor Pop-Up Store Reception [Recap]

[ Photos by: Ilya Khoteev ] 

Indochino is a leader in custom apparel for men and seeks to challenge the conventional nature of men’s fashion and tailoring. Our quick 10-minute measurement process can be done from the comfort of your own home (no tailor required) and our Traveling Tailor pop-up stores are reinventing the shopping experience for men. All of our products are hand tailored and delivered to any part of the world within 3 weeks (the fastest in the custom apparel industry). Indochino raised $4 million in March 2011 to finance its growth and currently has over 60,000 customers in 60 countries around the world. Former President and COO of Yahoo, Jeff Mallett, is Chairman and principal investor of Indochino. Other investors include NBA All-Star Steve Nash, Madrona Venture Group, Version One Ventures and Acton Capital Partners. Indochino is headquartered in Vancouver, Canada. For more information please contact: Indochino PR & Communications. Darren Hutchison T: 604 568 1574 C: 778 919 6478 E:darren.hutchison@indochino.com. 

H&M Lookbook Men's AW12

H&M Lookbook Men’s AW12

• STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

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• For media relations & PR/Publicity Contact Owen Geronimo

Chubbies in the Wild

[ Source: Chubbies ]

Four dudes hell bent on helping men everywhere unshackle their thighs and find the most radical, aerodynamic, bodaciously comfortable shorts in the history of mankind. Join the Chubster Nation…. (We love the eighties too!)

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• For media relations & PR/Publicity Contact Owen Geronimo

AlbertMing: Real innovation in men's dress shirts

[ Source: AlbertMing with Tim Urban of American Idol ]

AlbertMing is a new menswear label that is bringing modern styling and high-performing fabrics to traditional tailored clothing.

The company was founded by two childhood friends, Ming Chang and Albert Shyy, who were frustrated wearing boxy-looking tailored clothing when they wanted to look sharp.  Inspired by the innovation in other more forward-looking parts of the apparel industry, we decided to launch a label that met the functional and aesthetic needs of today’s generation of men.

They believe that in today’s age, people are demanding both aesthetics and performance in everything from smartphones to apparel. They build suits for guys for whom high-performance is a way of life, from their athletic to their professional endeavors. Suits with amazing stain-repellent wools and a soft feel that would be at home on a $5,000 suit.  Suits so comfortable that feels like a second skin, thanks to their own hand-tailored construction.  Suits that embrace the modern look with a slim cut and a svelte fit. 

Their apparel is tailored for modern men who want clothing that is comfortable, versatile, and stylish.  After successfully launching their Men’s Blazer, they are ready to take the next step and introduce the Arctic Shirt. Much like their other products, this is no ordinary dress shirt. they’ve created an ultra-breathable, wrinkle-free dress shirt that offers water/stain repellency and a fitted modern style. Check out AlbertMing’s current fashion project by visiting their  online campaign here.  

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• For media relations & PR/Publicity Contact Owen Geronimo

Street Style Cred by Dario Smith

• Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.  He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo

Styling The Modern Man (Recap Part 4)

[ Below Photos by: DARIO SMITH. © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.  ]

[ Above Photos by: DARIO SMITH. © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.  ]

Styling The Modern Man 2011 Runway Practice from SFFAMA on Vimeo.

Styling The Modern Man is an annual event presented by Graffiti PR developed to provide today’s contemporaries with an outlet for experiencing the latest trends in the men’s luxury market. The guests are treated to live entertainment, fashion installations, grooming and private experiential lounges all designed with the modern man in mind. Fashion production and runway presentation by Owen Geronimo of SFFAMA.

• See Calendar or Get Listed. JOIN SFFAMA. Follow @SFFAMA. For media relations, contact Owen Geronimo -at-contact@sffamainc.org

State of Style Series. Modern Classics Styling Session with Tom Stubbs

There is a new hunger for structure, dignity and tailoring! says Tom Stubbs, one of the most well-known menswear stylists. This autumn winter 2011 we will see pinstripes, tweed and three-pieces-suits in a modern fit for young people that want to be trendy and chic! H&M Modern Classics AW 2011 menswear collection.
Styling: Tom Stubbs. Model: Benj Lee.

[ State of Style and BarracudaTV is a new content partner of SFFAMA ] Barracuda Film & TV is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. THANKS TO Amanda Wennö @ BarracudaTV .

• / JOIN SFFAMA. Follow @SFFAMA. For media relations, contact Owen Geronimo -at-contact@sffamainc.org