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FASHION SAN FRANCISCO

360Fashion Sews Up San Francisco Fashion Week ® 2012 with Mobile Event Guide App for Every Mobile Phone #sffw #sffw12

360Fashion Sews Up San Francisco Fashion Week ® 2012 with Mobile Event Guide App for Every Mobile Phone

September 24, 2012 – San Francisco, CA – 360Fashion Network is proud to offer the SFFW12Mobile Event Guide to the fashion and technology forward audience of San Francisco Fashion Week ® 2012 (SFFW12).

The Mobile Event Guide is one application that is made possible through by the360Fashion MobileMags platform which have been used by Fashion Week events in Europe, China and Australia. And now in San Francisco. The SFFW12 Mobile Event Guide, works on all mobile handsets, and lists the overview of events. Share your chosen events with friends and other fastionistas via twitter, email, or SMS. The event guide is downloadable to smartphones and low-end handsets by scanning the QR code or visiting: http://mobilemags.mobi/15046 in any mobile browser.

SFFAMA announced its plans for San Francisco Fashion Week ® 2012 (SFFW12) presented byStylet.ag, which takes place September 24, 2012-September 30, 2012. The week-long event will feature fashion events and technology workshops with runway shows for Avant Garde, Ready-to-Wear, Menswear, Emerging Designers and the 5th Annual San Francisco Fashion Awards.
Highlighted events have their own pages providing specific details, icons to call event locations, buy tickets:

“We love the way SFFAMA is bringing fashion and technology together to boost  San Francisco’s Fashion Week around the globe. The Mobile Event Guide supports the emerging San Francisco fashion industry and helps everyone find the right event for their business.” Says Anina Net, CEO of360Fashion Network. This year’s theme for SFFW12 is the “United States of Fashion” celebrating the
diversity and innovation of local and international talents, showcasing fashion and technology atFashionTechSF.org’s Fashion+Tech Expo. Be sure to stop by the SFFW12 Fashion+Tech & Expo Social Media Panel and talk with Joanna Weidenmiller about our 360Fashion MobileMags platform and take your brand mobile.

About 360Fashion MobileMags
360Fashion MobileMags solution is a do-it-yourself online mobile app creation tool for professionals to create event flyers, look-books, and product flyers that work across a wide range of handsets. www.360fashion.net/mobile-mags | contact: joanna@360fashion.net

FASHION+TECHSF Presents: FASHION BLOGGERS CONNECT 12.11.11 @ Geek Style Lounge Launch

SFFAMA‘s FASHION BLOGGERS CONNECT @ GEEK STYLE LOUNGE Launch 12.11.11. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry with the guidance of San Francisco Fashion And Merchants Alliance, Inc. 


REBEKAH ILIFF is an organizational management, development, and communications professional who has served clients across multiple industries and across the globe for over eight years. She is a senior leader and trusted advisor to executive leadership who excels in solving challenging and complex problems. Rebekah’s valuable depth of experience launching startups, reengineering infrastructures, and developing and implementing business and marketing plans that facilitate growth, build brand equity, and increase ROI have made her one of the most trusted small to medium size business (SMB) consultants in Southern California.  Rebekah holds a B.A. in Philosophy (Cum Laude) from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She has authored and co-authored articles that have appeared in VentureBeat, StartupAmerica, PR Daily, PR Sunrise, the Mega Startup Weekend blog, and the Office of Technology Management blog (University of Illinois).

AMBER LANE: Amber has always loved documenting her life through pictures and journal entries. So she decided to start a blog to share her inspirations, adventures and her favorite things. She loves fashion, traveling, good food and wine. She often references pop culture, song lyrics and quotes from movies. Her blog is a compilation of the clothes she wears, her adventures, and the people, places and things that inspires her. Her blog is Amber’s Notebook at: http://www.ambersnotebook.com/

ANDREA KRYSTINE: Ecologique Fashion was developed by model and Art Director Andrea Krystine, Ecologique Fashion is an eco fashion blog and an online magazine. The goal of Ecologique Fashion is to educate consumers about the importance of sustainability, while supporting green designers and ethical business owners. Ecologique: Fashion for a Green Future is the annual fashion event featuring eco-concious designers who impact the fashion industry. The production includes a runway show and trade show that catalogs artists and business owners who support green fashion and eco lifestyles.

JESICA RYZENBERG is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

MELISSA SANCHEZ: Melissa started Simply Sanchez as a personal blog to share life updates with friends and family. Soon, she was convinced by a friend to write about the lifestyle adventure of living in San Francisco as a parent. On Savvy in San Francisco, Melissa shares her journeys, city happenings, acquired fashion bargains, baby or gadget obsessions and lots of daily photos.

 

MIGNON GOULD is the editor-at-large of Thechicspy.com. The blog is a whimsical blend of class and sass from a sartorial sleuth. She’s always on the hunt for the hottest of hot, exposing the next big fashion heist, or investigating the looks of elusive red carpet celebs, those who are trés chic and those who merely shock. She never shows up to foil a fashion caper without being dolled up with her trademark orange trench, sporting oversized sunglasses, carrying a designer tote and flashing her handy-dandy magnifying glass for sartorial sleuthing. So be warned, next time you’re spotted by her out on the town; be stylish, be debonair, but above all, BE CHIC, because she’s on a mission to uncover the chicest in style and entertainment!

MIRA TORRES is a freelance writer whose links and articles have been featured in various online outlets including San Francisco’s 7×7, Blackbook, and Sashay magazine. You can also find her syndicated work on Myshape, Green Box Top, and the eco-fashion website Green By Design. She writes her own popular Beauty and Accessories column on nationwide news resource Examiner.com. Mira studied Fashion Merchandising at the Academy of Art University and earned a degree in Psychology at Ashford University. Mira is also the Style and Beauty contributing writer for SFFAMA.


Absession @ Styling The Modern Man (Recap/Part 1)

[ Above Photos by: SFFAMA. © 2011. SFFAMA, Inc. All Rights Reserved. Models: Nathan, TC, Brandon. Styling: Style Haus LA. MORE PHOTOS TO COME! ]

Styling The Modern Man is an annual event presented by Graffiti PR developed to provide today’s contemporaries with an outlet for experiencing the latest trends in the men’s luxury market. The guests are treated to live entertainment, fashion installations, grooming and private experiential lounges all designed with the modern man in mind. Fashion production and runway presentation by SFFAMA.

RECAP @ PRÊT-À-PORTER SF 2011

PRÊT-À-PORTER SF 2011

View another presentation from San Francisco Fashion And Merchants Alliance, Inc.

—

[ Image By: Luv.it ]

Step Heavvy & Reject Superstar @ Pret-A-Porter SF 2011 from SFFAMA on Vimeo.

This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.  

SFFAMA would like to THANK the following:  Our committee hosts: Charleston Pierce, Karri Ann Frerichs of Altitude Promotions, Jessica Schoefer of Fashion Network Association, Mika Uehara and Charles Belle of Lookaroo, Dino Ynostroza and Oliver Lorenz of Fordie Dinosaurs, Charmaine Adrina and Robert Nixon of SFFAMA and Kirill Elistratov.  Our beauty team of Tanera Daye, Atelier Emanuele and San Francisco Institute of Aesthetics and Cosmetology.  Our wonderful sponsors:  Luv.it Mobile App, Los Osuna Tequila, Trumer Pils, ModeWalk, Fashion Network Association, Cheat-A-Little Catering, Aveda, Jaya Production and SFStation. Our media and industry supporters:  Kasi Sheridan and Santiago Lopez of Wix, Lorraine Sanders of SF Indie Fashion and The SF Chronicle, Michael Lesniak of Luv.it, Lexter Marcus Tamse of The Guy in The Mission, Roddy Calonsag of SFFashion.tv, Peter Imai of Kim Brushes, Adelle McElveen of Fashionista Lab, Del Geronimo of Bleed Magazine, Elissa Badique of Reject Superstar, Ron Fulcher of Swagga Digital, Geneive Jaramilla of Step Hevvy, Katie Lopez of SFStation, Nathan Mitchell of Santana Row, Jake Gassaway of Stitch Labs, Katrina Lake of Rack Habit, and Prosenjit Sen of Vizl.  And last but not least, THANK YOU to all the beautiful models and the hard-working production crew. We love you all, thank you for being part of the SFFAMA family!  

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Spotlight on Prêt-à-Porter SF's (2011) Designer Ben Raviv of Alphyn Industries

Spotlight on Pret-A-Porter SF’s (2011) Designer Ben Raviv of Alphyn Industries from SFFAMA on Vimeo.


Alphyn Industries highlights at Prêt-à-Porter SF 2011.

Alphyn Industries is to bringing you tomorrow’s technologies today. We merge these technologies with the best materials, craftsmanship and product design in order to make your day a little easier and safer while still looking and feeling great. We feature novel materials, like Silver/ Cotton antimicrobial fabrics (also known for its EMF radiation shielding qualities), and our polymer film device pockets offer a unique service that you won’t find in any other product on the market. Our products are made in San Francisco and can be purchased through our online store at alphynind.com

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THE LOOK @ PRÊT-À-PORTER SF 2011

[ Above Photos By: DEL GERONIMO © 2011 ALL RIGHTS RESERVED. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

[ Above Fashion By: Frankees Samad. Above Photos By: DEL GERONIMO © 2011 ALL RIGHTS RESERVED. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

[ Above Photos By: DOUG BIRNBAUM © 2011 ALL RIGHTS RESERVED. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

 

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA


SFFASHION.TV @ The Beauty Expo 2011

Join SFFashion.TV Host: Stephanie Williams of in an exclusive behind the scenes while she mingles with the fashion elite in San Francisco! Video By: Low Tek Studios

Video By: Kristina Hontalas

With the creative direction of Owen Geronimo, this year’s Beauty Expo was divided into three segments.  The event began with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode. Charleston Pierce held a very inspiring model boot camp.  Seven teams competed in the styling competition for the most creative make-up and hairstyles. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. The fashion installation was presneted by Pink Weave, Sincerely Varunee and RockChiq with Kate Knuvelder’s jewelry collection. The event was held at Pigment Cosmetics.


[ Missed ’Fashion Feud Finals 2011? Check out SFFashion.TV Host: Jessica Schoefer’s conversation with local SF fashionistas. Video By: Roddy Calonsag ]

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org. Register as a fashion buyer HERE.

 


COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Fashion Mash-Up Workshop: Mobile Tech & Fashion Apps Line-Up 06/16/2011

Fashion Mash-Up Workshop 05/19/2011 from SFFAMA on Vimeo. [ Previous ’Fashion Mash-Up Workshop’ 05/19/2011 with Julian Dash, Gerry Kelly, Bacca Da Silva and Indu Arora ]

TOPIC: MOBILE TECHNOLOGY AND FASHION APPS

DISCUSSIONS:

  1. Why is it advantageous for consumer to utilize a mobile app?
  2. How can the consumers benefit from these apps?
  3. Why opt for virtual shopping versus going to a retail store?
  4. How do you differentiate your product from others?
  5. Who is your target demographic to buy or use your app? Why?
  6. How can the fashion industry benefit as a whole from these apps?
  7. How did you conceptualize this app? What is the idea behind it?
  8. Do you think social media and/or mobile technology is the future of shopping or retailing? Explain.

// Product Presentation By:

Our goal is to help our customers enjoy the full potential of 21st century technologies, and to create garments and products that serve multiple functions and address daily necessities. A T-shirt can be more then just a shirt if you begin the design process with novel fibers. All of our products are designed, developed and manufactured right here in the USA, using top of the line production and quality control methods to ensure that our products are manufactured with great care and are of the highest quality. The Alphyn Wearcom™ line really addresses the need of using the devices regularly and wearing them comfortably. We are also incredibly proud of our ЯGen™ Silver Armor brand, garments that are truly advanced at the microscopic level and protect the wearer from invisible but dangerous environmental hazards.

//  FEATURED SPEAKERS:


We’re inspired by moments of brilliant fashion and style wherever we are, so we created Lookaroo to help capture, store, and share those moments quickly and easily. We also made it easy to organize and search inspirations so you can find your looks and styles for whatever you need.

Started by former owners of apparel brands who have a penchant for small labels and boutiques, Lookaroo is based in San Francisco, CA, but is happy to call the global community its home.

omgiluv.it believes in the power of the people, the will of the masses,and brilliance of the crowd. Our vision is a public space of merchants and consumers engaging in constructive dialogue resulting in immediate rewards for everyone.

Most of us have been friends for decades, enjoy travel and adventure, and share an appreciation for self-expression and true style.

VIZL™ to capture any fashion item, coupon or sale while shopping. Just take a picture, note the store and price, and click “Remember” to save it. Share it with your friends and get instant feedback to make shopping fun!  Look for VIZL™ Tags (QR Code) on clothes, accessories, catalogs and even online. Scan the tag to wear the items virtually, compare different looks and, share them with friends for instant opinions. It’s as if you are out shopping together. And, while you are having fun wearing and sharing, receive special offers from our retail partners.

  • / SANTIAGO SANTOS @ WIX

We are a growing start-up - 6 years in the making - with almost 200 employees worldwide, at Wix.com, we offer a simpler, faster and better way to create Flash web content.  Our development is centered on the coast of the Mediterranean in Tel Aviv, with teams in New York City, San Francisco, Vancouver, and Berlin.  The San Francisco office encompasses the customer service, support and sales division of the Wix.com team as well as the Wix Gallery and Lounge and Wix Local. Our Offices are located in the heart of the Mission District.

// About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

 


COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

Seen (Vids) @ The Beauty Expo 2011

Johana Bohorquez @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Jessica Schoefer @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Jacqueline De Armas & Stephanie Starr @ The Beauty Expo 2011 from SFFAMA on Vimeo.


The Beauty Expo 2011 from SFFAMA on Vimeo.


Denese Bell @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Stephanie Williams @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Jacqueline De Armas & Stephanie Starr of Fashion Network Assn @ The Beauty Expo 2011 from SFFAMA on Vimeo.

This year’s Beauty Expo was divided into three segments.  The event began with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode. Charleston Pierce held a very inspiring model boot camp.  Seven teams competed in the styling competition for the most creative make-up and hairstyles. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. The fashion installation was presneted by Pink Weave, Sincerely Varunee and RockChiq with Kate Knuvelder’s jewelry collection. The event was held at Pigment Cosmetics.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. 

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Charleston Pierce on top of his game @ The Beauty Expo 2011, Model Boot Camp

[ Charleston Pierce with model, Stephanie Williams ]

[ Charleston Pierce with model, Nicholas Antunes ]

The electric presentation of CHARLESTON PIERCE during the model boot camp at The Beauty Expo 2011 was undeniable. He wowed the crowd. It was a very full house. THANK YOU MR. PIERCE !

[ Above Photos By: SHAUN TIANGSING, 2011 All Rights Reserved ]

Charleston Pierce @ The Beauty Expo 2011 from SFFAMA on Vimeo.

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society.

Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

FASHION BLOGGERS CONNECT @ The Beauty Expo 2011. THANK YOU Speakers

[ L-R: Alison Messinger of Eclectic à la Mode, Molly Covert of Rabbit Foot Fern, Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel ]

[ L-R: Alison Messinger of Eclectic à la Mode, Molly Covert of Rabbit Foot Fern ]

[ L-R Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel ]

[ L-R: Alison Messinger of Eclectic à la Mode, Molly Covert of Rabbit Foot Fern,  Nicki Frye of Nickie Noel & Nicole Lindgren of Style Bust,  ]


[ It was a packed house, with Brad Carrick, co-hosting the workshop moderated by: Owen Geronimo ]

[ Above Photos By: SHAUN TIANGSING, 2011 All Rights Reserved ]

SFFAMA’s FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative ideas in continuing to revolutionize the fashion industry with the guidance of San Francisco Fashion And Merchants Alliance.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

Fashion Minutes with the judges of THE BEAUTY EXPO 2011

SFFAMA would like to THANK all the judges of THE BEAUTY EXPO 2011.

Greg Griffin of The Barber Lounge @ The Beauty Expo 2011 from SFFAMA on Vimeo.

Amy Soderlind of Refuses to Label @ The Beauty Expo 2011 from SFFAMA on Vimeo.

Brad Carrick of Solz Shoes @ The Beauty Expo 2011 from SFFAMA on Vimeo.

Mario Benton of Mario B. Productions @ The Beauty Expo 2011 from SFFAMA on Vimeo.

This year’s Beauty Expo was divided into three segments.  The event began with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode. Charleston Pierce held a very inspiring model boot camp.  Seven teams competed in the styling competition for the most creative make-up and hairstyles. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. The fashion installation was presneted by Pink Weave, Sincerely Varunee and RockChiq with Kate Knuvelder’s jewelry collection. The event was held at Pigment Cosmetics.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

Fashion Minutes with the speakers of Fashion Mash-Up 05/19/2011

Gerry Kelly of Sonas Denim @ Fashion Mash-Up from SFFAMA on Vimeo.

Julian Dash @ Fashion Mash-Up from SFFAMA on Vimeo.

Indu Arora of Rock Chiq @ Fashion Mash-Up from SFFAMA on Vimeo.

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, GERRY KELLYof Sonas Denim, INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.  

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

THANK YOU! The Beauty Expo 2011 Sponsors

[ The AVEDA Team ]

[ Pictured: Oliver and Dino of FORDIE DINOSAURS, our bartenders of the evening on behalf of ROCK WALL WINES ]

[ Pictured: Oliver Lorenz, bartender of the evening for ROCK WALL WINES ]

  • ROCK WALL WINES. The Rock Wall Wine Company is part of a burgeoning urban winemaking scene. Located in Alameda, across from San Francisco, this boutique winery produces ultra-premium wines from multiple California regions. 

  • VIZL [ Pictured: Jack Grandcolas and Prosenjit Sen ]

[ Above Photos By: SHAUN TIANGSING, 2011 All Rights Reserved ]

==

This year’s Beauty Expo was divided into three segments.  The event began with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode. Charleston Pierce presided a very inspiring model boot camp.  Seven teams competed in the styling competition for the most creative make-up and hairstyles. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. The fashion installation was presneted by Pink Weave, Sincerely Varunee and RockChiq with Kate Knuvelder’s jewelry collection. The event was held at Pigment Cosmetics.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

Brand Your Product at SFFAMA Events View more presentations from San Francisco Fashion And Merchants Alliance, Inc.

Branding Your Product With SFFAMA View more presentations from San Francisco Fashion And Merchants Alliance, Inc.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

RECAP: Portfolio Night 05/25/2011


Find more photos like this on SFFAMA: Fashion For The People


[ Photos By: SHAUN TIANGSING ]

Portfolio Night is a platform created for fashion and art industry professionals including: models, photographers, stylists, fashion designers, bloggers, media professionals and graphic artists.  It is a networking event where attendees share their portfolio with others in a show-and-tell format.

Each presenter is given about 10 minutes to present their portfolio. Constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

The Beauty Expo 2011. Styling Competition Judges

On his arrival to SF’s city scene, Allure magazine named Griffin, “One of the top stylists in San Francisco!” He received his training from the Aveda Institute and began his career in top salons in Minneapolis and Los Angeles while also freelancing for movies, commercials and music videos. After years of working the salon grind, he embarked on his own and continued to build his reputation from his loft in SOMA. It was during his solo work that his female clients inspired the concept for the barber lounge. A hip, unpretentious place to bring their guys for some much needed maintenance while receiving their own upscale treatment, in an inviting unconventional scene for all to enjoy. This is definitely not your father’s barbershop or your mother’s beauty parlor!

Mario B’s Productions provides a safe place in the community for talented inner-city youth ages 5-25, who are interested in modeling, dance & theater. The program takes a “New Breed” approach to the fashion industry by introducing a unique performance style called “Theatrical Modeling”, combining dance, fashion and theater, to create a contemporary approach to modeling. The curriculum uses music, cultural influences and originality as its base and expands into an array of Lights, Camera, and fashionable entertainment.

Amy Soderlind is a freelance Wardrobe Stylist. Some of her works can be seen in CHEW Magazine, Papercut, Fiasco and more. Working on her MFA at the Academy of Art, she found a way to simultaneously travel to different countries, finding a passion in working with artisans at their gifted craft. With hopes of a future business where she is able to deliver the goods “of the moment” directly to an American market that will respond and in turn, will significantly change the lives and communities she has fallen in love with. She is currently working on a line of accessories and hand batik head scarves for  Summer/Fall. She also runs her blog at www.refusestolabel.com

Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. 

Building A Community with SFFAMA

Building A Community with SFFAMA
View more presentations from San Francisco Fashion And Merchants Alliance, Inc.

Building A Community with SFFAMA (Part 2) View more presentations from San Francisco Fashion And Merchants Alliance, Inc.

Branding Your Product With SFFAMA
View more presentations from San Francisco Fashion And Merchants Alliance, Inc.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS

THANK YOU! Fashion Mash-Up Speakers 05/19/2011

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, GERRY KELLYof Sonas Denim, INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, GERRY KELLYof Sonas Denim, INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

[ L-R: GERRY KELLYof Sonas Denim, BACCA DA SILVA, and INDU ARORA of RockChiq and Pink Weave ]

[ L-R: JULIAN DASH of The Julian Dash Factory Fellowship, BACCA DA SILVA and Michael Lesniak]

[ L-R: INDU ARORA of RockChiq and Pink Weave, and BACCA DA SILVA ]

[ Above Photos By: KLICK BY KK ]

[ Product Presenter: VISHAL KALIA of Alylee ]

[ Product Presenter: MICHAEL LESNIAK ]

[ Above Photos By: SHAUN TIANSING ]

About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA

 

Fashion Bloggers Connect @ THE BEAUTY EXPO 05/28/2011

(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.

The Beauty Expo is divided into three segments.  The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.

Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq, before the winner of the styling competition is announced.

This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.

For further inquiries, please contact SFFAMA’s Founder & San Francisco Fashion Week ™ Founder: Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details. 

# # #

ABOUT: SFFAMA’s FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry with the guidance of San Francisco Fashion And Merchants Alliance.

  • FEATURING:

  • By day, Nicole Lindgren works in Search Engine Marketing for Delivery Agent. By night, she is the President of the Fashion Institute of Design and Merchandising’s San Francisco Alumni Chapter and the editor of StyleBust.com. Nicole started Style Bust in 2009. She wanted to name the site after something nostalgic, a beer bust came to mind. She replaced beer with Style. Today there are 12 contributors writing for Style Bust on a regular basis. NICOLE LINDGREN is an active SFFAMA member. She’s been featured as a speaker at SFFAMA’s monthly workshop, ‘Fashion Mash-Up’, and ‘Fashion Blogger’s Connect’. Read SFFAMA Interview. 

Always possessing a knack for the creative, San Francisco-based Graphic Designer and Blogger Molly Covert started out creating cruel break-up cards in the cutest way possible. Since Graduating from the Art Institute of California, San Francisco, she’s expanded her work to include greeting cards, tote bags, marketing collateral, custom stationery and various other graphic design-ish projects. Molly’s Rabbit Foot Fern was voted Best Etsy shop in San Francisco by7x7 Magazine in 2010.

Nickie Frye has held various positions with large retailers such as GAP, Cost Plus World Market, & Restoration Hardware, as well as working for several boutiques & independent fashion designers.  After having two children, she left the corporate world & reignited a passion for vintage clothing.  She now runs an online vintage clothing store called Nickie Frye & is the blogger behind Nickie Noel.  She lives with her husband & two children in Marin County where she enjoys collecting records, taking pictures, eating cookies, & surprising ladies at the preschool with her platform shoes.

Coming from a heritage of artful creatives and businessmen, fashion and the entrepreneurial spirit have always been in Alison’s genes. Her background pulls from studies in the Fine Arts, dwelling in Paris and the California wine country, writing both as the lead singer of an indie rock band and for her graduate studies in Fashion Journalism from The Academy of Art University in San Francisco, and work in gallery operations and interior design. Combining these interests came in the form of her creation of the blog Eclectic à la Mode, which she calls a “haven to bring these elements together… as a sourcebook in the style of tasteful variety for the visually, philosophically, and auditorily inspired.”  Follow her blog at Eclectic à la Mode on Facebook and on Twitter. 

DISCUSSIONS:

  1. Discuss about blogging about fashion
  2. Where to find and maintain content
  3. What tech apps and social media resources you can utilize in blogging
  4. How to engage with readers
  5. How to increase followers utilizing social media
  6. Learn from other fashion bloggers
  7. Get involved with FASHION BLOGGERS CONNECT.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS

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