[ Photo Source: Textile Blog ]
- Date/ Time: March 26-28 | Mon & Tue, 10a-5p | Wed, 10a-4p
- Location: California Market Center (The CMC), 9th & Main | Downtown LA Fashion District, [map & directions]
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FASHION INDUSTRY
[ Photo Source: Textile Blog ]
Here is an exclusive behind-the-scence footage from the photo shoot of the upcoming H&M Dragon Tattoo Collection by Trish Summerville.
Included are interviews with:
- Trish Summerville, the costume designer of the film “The Girl with the Dragon Tattoo”, and also the designer of this collection
- Sara Blomqvist, model.
The H&M Dragon Tattoo Collection is available worldwide as from December 14th in H&M / Divided departments, as well as online. The collection is inspired by Lisbeth Salander, the leading character of the film “The Girl with the Dragon Tattoo”, which has its premiere at cinemas around the world during Christmas time (from the Stieg Larsson’s Millennium Trilogy, directed by David Fincher).
H&M Designer Collaboration with Marni - Spring 2012 collection. The collection mixes Tribal prints with Bauhaus graphics in a playful, colorful way that catches the sporty but always so chic world of Marni…
- It is great to speak to a wider audience and in particular to the younger generations, says ~ Consuelo Castiglioni, Creative Director at Marni.
~ Tim Blanks, style.com adds:
- I’m a huge Marni fan! She is one of those thinking designers/…/ she aims for a sort of sensuality of the mind…
On March 8th 2012, a Marni at H&M collection is released worldwide! With Women and Menswear clothes as well as accessories.
Copenhagen Fashion Week. Spring Summer Collection 2012. Interviews with Rebekka Bay, designer; Uffe Buchard, editor Dansk Magazine; Rasmus Ibfeldt, Fashion Editor Cover Magazine; Björn Bruun, founder Bruuns Bazaar and Hamish Bowles, European editor at large Vogue.
State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.
The Versace for H&M collection was launched at a celebrity packed event in New York!
Already on the red carpet, the over 500 specially invited guests entered the world of Versace. The event took place in a specially designed building on the Hudson River, New York. Donatella Versace was joined by Jessica Alba, Blake Lively, Linda Evangelista, Jennifer Hudson, Uma Thurman, Chase Crawford and many many others. The Versace for H&M collection was shown on the catwalk alongside with some iconic pieces created just for this exclusive show. A second scene in this fabulous venue was entered by Prince and Nicki Minaj who gave an exclusive consert. A glamorous after-party followed in true Versace style for hours…
“The Fashion+Tech event was really beneficial for me because I was able to give advice to the eager attendees who wish to start an online fashion business. It is so important to have a community of people where we can share our successes and losses and learn from each other. I connected with many people at the end of the event, and was able to share more information based on their specific questions. I learned a lot from the other panel members, and all in all this was a fabulous networking event!”
“I had a great time talking all things e-commerce with Owen Geronimo, Brad Carrick, and the rest of the speakers. Thanks Owen for putting together a strong panel. SFFAMA looks as strong as ever… I’m looking forward to more events!”
Thank you Owen Geronimo and SFFAMA for the opportunity to share my Rodan + Fields business with your members. It was truly an honor to be part of a professionally-run organization that so genuinely embraces the ‘Fashion+Tech’ community here in San Francisco. The evening surpassed my expectations as the packed standing-room only was filled with excitement and energy and an audience that was genuinely engaged and interactive.
“It was a pleasure to present at SFFAMA on Oct 20th at the Fashion + Tech workshop. The room was packed and the sessions ran long because the audience was so engaged. What sets apart San Francisco fashion scene from some of the other markets is the innovation that happens with designs, business models and technology. It was great to be able to get into advanced topics of running promotions, using partners for marketing, utilizing online resources like DocuSign for eSignatures and Google Analytics. In addition to sharing my knowledge I actually learned quite a bit from other presenters as well. Brad’s innovative way to raising funds for Solz Shoes through IndieGoGo, Jess’s Lam SEO marketing tips from StyleSays and Lindsay Sullivan’s story of starting the Set Buitique were all informative and memorable.”
“I’ve only known Owen Geronimo for a short time, but am impressed at the effort he puts into SFFAMA. Owen gets to the point and does his best to help entrepreneurs in the local fashion industry understand they have to think about themselves as more than just designers, but business people. He continues to look for ways to blend technology with fashion and is working tirelessly to rejuvenate the fashion industry in San Francisco.”
FASHION + TECH SF (formerly known as Fashion Mash-Up) is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.
This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community.
Presented By: San Francisco Fashion And Merchants Alliance, Inc.
FASHION MASH-UP 07/21/2011 from SFFAMA on Vimeo. [ SPEAKERS: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]
About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.
COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV . JOIN SFFAMA. Follow @SFFAMA
Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS from SFFAMA on Vimeo.
Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS from SFFAMA on Vimeo.
Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS 06/16/2011 [ SPEAKERS: Santiago Santos @ Wix, Michael Lesniak @ Luv.it, Mika Uehara, Lookaroo, Prosenjit Sen @ Vizl, Moderated By: Owen Geronimo ]
Ben Raviv of Alphyn Industries @ Fashion Mash-Up 06/16/2011 from SFFAMA on Vimeo. [ Ben Raviv of Alphyn Industries ]
About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.
By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.
/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org. Register as a fashion buyer HERE.
COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV . JOIN SFFAMA. Follow @SFFAMA
Portfolio Night 06/08/2011 from SFFAMA on Vimeo.
/ AUDIENCE @ Portfolio Night 06/08/2011
Portfolio Night 06/08/2011 from SFFAMA on Vimeo.
/ STUDENTS from ACADEMY OF ART UNIVERSITY
Gerry Kelly @ Portfolio Night from SFFAMA on Vimeo.
/ GERRY KELLY of SONAS DENIM
Nick Antunes @ Portfolio Night from SFFAMA on Vimeo.
Portfolio Night 06/08/2011 from SFFAMA on Vimeo.
/ STUDENTS from ACADEMY OF ART UNIVERSITY
Dino Ynostroza of Fordie Dinosaurs @ Portfolio Night from SFFAMA on Vimeo.
/ DINO YNOSTROZA of FORDIE DINOSAURS
Kyle Musick @ Portfolio Night from SFFAMA on Vimeo.
/ HOLLY JANE CORNELL & ARIANNA BARRERA @ CITY STYLE HOUSE
/ Jewelry Designer: SARAH SWELL
/ CHARLESTON PIERCE AND KYLE MUSICK
/ Stylist DOMINIQUE GUILLEN
/ MICHAEL LESNIAK of luv.it
[ All Photos By: SHAUN TIANGSING. 2011 ALL RIGHTS RESERVED]
Portfolio Night is a platform created for fashion and art industry professionals including: models, photographers, stylists, fashion designers, bloggers, media professionals and graphic artists. It is a networking event where attendees share their portfolio with others in a show-and-tell format.
Each presenter is given about 10 minutes to present their portfolio. Constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc.
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.
By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.
For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.
COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV . JOIN SFFAMA.
Five seasons a year, discerning buyers flock to the CMC for LA FASHION MARKET to source from among thousands of premier designers and collections displayed in hundreds of CMC showrooms and featured tradeshows. Showcasing emerging designers and renowned brands for men, women, children, lifestyle and home…the CMC’s comprehensive array of resources have created an unmatched marketplace for the fashion & lifestyle industries.
March 14-17 | Fall 11
June 13-16 | Fall II/Holiday 11
August 8-11 | Holiday/Resort 11
October 17-20 | Spring 12
Show Hours: 9a-6, Mon-Thu
(Some showrooms open for Preview Sunday)
Various floors of the California Market Center (The CMC)
110 East 9th Street (at Main Street), Downtown Los Angeles CA 90079
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Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.
By: Misty Huber @ StyleSalt
When you first learned to sew, you probably started with patterns, where you traced and measured fabric, sewed and constructed it to your finished garment. You may have even learned to do your own pattern making, a major step in becoming a fashion designer. However, if you want to get out of your 2-dimensional designing box, even just for fun, it’s time to learn how to drape.
Draping is a design method where you hang fabric over a dress form, and construct the garment directly on the mannequin, so you can bring your creation to life while you’re working. It is a much more dynamic way of designing, as you can see your piece in motion, so it’s often used for more dramatic pieces like dresses and skirts, but also for blouses, suits, coats and trousers. The most commonly used fabrics for draped construction are silks, satins, chiffons and jerseys. Draping is also a good tool when making body-conscious clothing, as you can work to flatter and contour to the silhouette you want in real time. Both of these reasons make it essential for evening gown and bridal designers to master the skill.
While the Greeks and Romans may have made draping design famous (toga party, anyone?), Madeleine Vionnet brought it up to 20th century speed with her introduction of the bias cut, cutting across the grain of the fabric to give it a softer drape.
Vionnet did her mock-up draping on a doll model
Despite what die-hard patternmakers might tell you, draping can be every bit as precise as flat design, even more so when getting the exact placement you want on embellishments, seeing how the fabric floats, and how small tweaks change the silhouette.
How to drape
Sketch your design so that you have an idea of what you’re going for, even though the beauty of draped construction means you can make changes as you work. Measure the exact center line of the dress form and run a contrasting color of tape down the vertical line of the form. This is so you don’t lose track of the center line and go unintentionally asymmetrical.
You probably want to choose a muslin material to do your mock-up in, as it’s relatively cheap and easy to mark. Some designers prefer to choose other fabrics, especially if the finished product will be done in silk or other fine material. If you are just learning, I still recommend you start with muslin, as your results will be close enough and you won’t be wasting your better fabrics.
Hang your material on your dress form to start, pinning it to keep it secure as you work. You can alternatively drape on a model, especially if you are tailoring it to fit someone specifically, but this can be a long and arduous process so you’ll want to find someone who doesn’t tire easily.
Begin pinning the fabric where you want gathers, tucks, twists, folds, cascades, etc. Make sure you are letting the material fall naturally and aren’t pulling or otherwise manipulating it as you work. Use a permanent marker to label areas of the dress that need further sewing or identification. After you feel you have the general shape you want, you can start cutting and further contouring and smoothing as necessary.
Ideally you have a second dress form that you can use your actual fabric for when you’re finished with your mock-up, so you can keep the first as a sample, unpinning it only when necessary. But if not, you can remove the muslin from the form and stitch the parts that you had pinned together. If you need to make a flat pattern from your draped construction, you will have to take apart any pins, marking everything well, before tracing it onto pattern paper. This is necessary if you are making several dresses using a similar pattern.
Once you’re skillful at draped construction, you can mix the flat and draped methods, for instance using a flat pattern for the bodice of a dress, and draping for the skirt.
Le Book Presents CONNECTIONS Los Angeles 2011. Le Book Connections goes to Los Angeles. The yearly global networking event that travels the cities of New York, Paris, London, and Hamberg. On January 20th, 2011, Connections will be in LA, network with branding managers, communications execs, fashion and creative art directors, image execs, and graphic designers. REGISTER HERE.
FASHION FEUD returns to San Francisco, January 11, 2011. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.
This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers.
FASHION FEUD is the WINNER of “BEST FASHION EVENT PRODUCER” @ STELLAR 3: San Francisco Fashion Awards 2010.
SFFAMA: Tell us about yourself and what you do.?
JRW: I am CMO and partner of 360fashion Network (www.360fashion.net), 360Fashion is a network of high-level fashion professionals using the latest web 2.0 and mobile technology to market their brands. 360Fashion members use live blogs, mobile magazines, Facebook streaming and Facebook/Web/Mobile ecommerce stores to expand their brand reach. I work closely with fashion professionals to generate revenues through the technologies developed by the 360fashion team. My focus and mission is to increase exposure, revenues and monetization for the leading brands as they go global. 360Fashion is the first business network focused on using technology to innovate and push forward the fashion industry. The digital platforms support and bring the brand message and product to where the customers are online. 360Fashion was the first company to bring blogging and social media to the fashion industry and pioneered mobile reporting with Nokia Corporation.
SFFAMA: Where do you see fashion and technology heading?
JRW: I see fashion using mobile catalogs, live TV/Steaming, Facebook/SNS shopping, ecommerce video/commercials engaging the online buyer, fashion games, geo-locating of merchandise, sema codes (bar codes that launch mobile application showcasing the brands products), twitter engagement (D&G). * It is extremely important to understand the power of the blogger or user generated content, with over half the web content being user generated (discussing brands, making videos about brands, “liking’ and ‘friending’ brands, it is important brands have a voice, but also listen and engage the audience, making them want to ‘share’ their information. *Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for getting consumers to talk up products online. (Etailing survey of 117 companies, September 2009)