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FASHION DESIGNERS

Fashion Site Inspirare.com teams up with local fashion and tech groups for fashion show and presentation

Fashion+TechSFSan Francisco Fashion And Merchants AllianceStyle SquadSF and Startup Monthlyto host a fashion show and style presentation to celebrate the launch of Inspirare’s eShop.

San Francisco, CA October 29, 2012. SOMA based company Inspirare.com celebrates the launch of their eShop with local fashion and tech companies with the help of the talented group of girls at Style Squad they present their first two collections in a fashion show and styling presentation this Friday, November 2nd 2012 6pm-9pm [RSVP HERE]. The company sells small runs of one-of-a-kind pieces from emerging designers. Inspirare’s designer collections are a mash-up of international and U.S. based designers. The companies mission is to launch the budding careers of these fresh and innovative designers by funding 100% of the production and advertising for their brands. All garments are cut and sewn in San Francisco.

The company Style Squad SF will be styling the fashion show, and presenting wardrobe styling techniques to showcase their fabulous skills as an image consulting team. Other local companies such as San Francisco Fashion and Merchants AllianceStartup Monthly and Fashion+TechSF team up and offer their help and support in creating an exciting evening that’s not to be missed!

About INSPIRARE [ http://inspirare.com/ ]

Inspirare is an incubator for a new generation of fashion designers. The concept is to discover emerging talents, nurture their creativity, spotlight and produce their collection and help them gain exposure to reach their target customers.  The Inspirare incubator funds the necessary production tools that would not be readily available to designers just starting out.  Its production team works with each designer to assist in manufacturing a limited quantity capsule collection for its online shop.  Inspirare also covers the cost for shipping and manages customer support to ensure consistent quality and a top notch shopping experience.  All collections are produced in San Francisco, California.

About SFFAMA [http://sffamainc.org/ ]

San Francisco Fashion And Merchants Alliance Inc.[SFFAMA, Inc.], is a non-profit corporation that is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. SFFAMA, Inc. was created to provide an ongoing open dialogue between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting altruistic creative synergy and productive business opportunities.

About STYLESQUADSF [ http://stylesquadsf.com/ ]

StyleSquadSF is an image consulting team specializing in wardrobe styling, editorial production, runway production, personal shopping, style advice, closet streamlining, wardrobe curation, and fashion makeovers.  StyleSquadSF works with emerging designers, runway producers, creative directors, photographers, startup entrepreneurs, and independent professionals.

About STARTUP MONTHLY http://www.startupmonthly.org/ ]:

Startup Monthly, based in San Francisco, California, is devoted to helping entrepreneurship communities around the world to build and launch successful startups. We are a team of passionate, experienced entrepreneurs, coaches, and mentors with the best tools and expertise to help you succeed – whether you are just getting started or have some successful companies behind you. We’ll help you put together a great team (or you can bring your own!), find a viable idea (or bring your own to get help validating it), and get your first real-world customers within a short period of time. Our Lean Methodology, Customer Development, and Product Development tools provide you with the proven methods and guidance to create LEAN and FUNDABLE startups.

About FASHION+TECHSF [ http://www.fashiontechsf.org/ ] :

FASHIONTECHSF.org is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

SF Design Week 2012: New Gen Runway | Highlights

[ Photos by Jennymay Villarete ]

ROGUE began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, warm vests and creased slim pants. The A/W 2011 season will mark the launch of a footwear collection for the brand. READ PRESS 

[ Photos by Jennymay Villarete ]

Jennifer Schmidt was born and raised in Salinas, CA.  I attended CSU, Sacramento and majored in Apparel Marketing and Fashion Design.  While attending college, I designed for several local and school fashion shows.  Once I graduated CSU, Sacramento, I knew that I wanted to focus on fashion design, so I decided to go to grad school at the Academy of Art in San Francisco.  During the three years of attending the Academy of Art, I learned more than I ever could have imagined.  Since I have graduated the Academy of Art, I have been freelance designing and working on my own collection.  In March of this year, I made my debut at the ‘Gaultierize Yourself Fashion Show’ at the De Young Museum to celebrate the Jean Paul Gaultier exhibit and looking forward to more opportunities.  “Live, Love, Create”.

[ Photos by Jennymay Villarete ]

Audrey Szeto is an artist and designer inspired by the intrinsically unique nature of each individual. She is always fueling her curiosity through the emotional and sensory responses of personal experiences as well as the recollection of memories. Whether through texture, weight or the feeling of constriction or exposure, each piece is about the process of transforming her ideas and sharing them with another. “The Safest Way to be” is a collection of garments inspired by methods of protection and self-preservation. Whether through suggestion of aggression or ritual practice, there is a connection between the physical and psychological that affords security and empowerment to the wearer. The emotional responses of the audience additionally become part of the story, as one cannot exist without the other.

[ Photos by Jennymay Villarete ]

San Francisco based fashion store with the latest styles and upcoming trends. JYJZ is located on the 3rd floor of San Francisco Westfield Mall (on the Nordstroms side next to Teavana and Victoria’s Secret).

[ Photos by Jennymay Villarete ]

Scott Ian McFarland is originally from Arkansas, Scott Ian McFarland grew up picking up fabrics for his mother’s quilts. After a BFA in sculpture he came to the Academy of Art in San Francisco, to pursue art further. He evolved towards fashion knitwear in order to create “wearable sculptures”. He graduated in 2009 with a MFA in Knitwear and his men collection was shown at the New York Fashion week. In parallel of his personal projects, he has been working in knitwear department of the Academy of Art since 2010. He is currently preparing to launch his own knitwear line. 



SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETOJENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  



FASHION MASH-UP Workshop (Recap) 07/21/2011

FASHION MASH-UP 07/21/2011 from SFFAMA on Vimeo. [ SPEAKERS: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Looking for Fashion Designers for a Reality Series! Chance to Win $20,000!

(photo by: WhimsyLove @ Flickr)

NOW CASTING FASHION DESIGNERS!!!

Put your skills to the test in this fast-paced reality series looking for fashion designers to showcase their true talents as they compete to beat the clock and their competition for the chance to win $20,000!

To be considered, please submit your name, phone number, a brief bio and recent photo(s) of you and your work to casting@tijuanaent.com!!! All applicants must be prepared to show us at least 2 articles of clothing that best showcase your work as a designer, as well as a portfolio. Interviews and Filming takes place in the Southern CA area. Submit NOW We can’t wait to hear from you!!

Tijuana Entertainment, a leading producer of entertainment programming for domestic and international television networks, is a full-service turn-key production and post-production facility located in El Segundo, California.