SFFashionLab's Katie Campbell - Betabrand 'Boozy Tuesday Tunic' Crowdfunding Campaign

Katie Campbell explains her picnic-inspired concept:

If you have ever gone to San Francisco’s Dolores Park, you know it can be a bit of a doozy.

Every time, my friends and I go to the park for a day of fun in the sun, we seem to misplace some of our belongings (i.e. my mermaid bottle opener). (Alcohol consumption may be part of the issue.) Either way, the park seems to gain a personal treasure with each visit… but I think I have a solution!

The Boozy Tuesday Tunic is designed for no hassle fun, as this garment can be worn as a dress or a tunic. The garment has a lined hood, roll-up sleeves with buttons, two chest patch pockets, a hidden drawstring waist, and a lined kangaroo pocket. The tunic has a curved hem and the back hem is slightly longer than the front….READ MORE/ VOTE HERE! 

San Francisco Denim Company with Promotional Video Including Janice Dickinson Denied by Kickstarter, Approved by Indiegogo

(San Francisco, California)- Sonas Denim, a San Francisco denim company that specializes in making couture patchwork denim jeans attempted to launch a Kickstarter campaign June 10, 2013 to help reach new customers and secure fundraising goals but was denied. Kickstarter, a New York-based for-profit crowd-funding website, denied the campaign saying “this project does not meet our guidelines as resale of existing inventory is prohibited.” Sonas Denim, who does not have an existing inventory in possession, attempted to appeal the decision but were denied.

The video, that includes former-supermodel and reality television personality Janice Dickinson, was made by students and professionals who donated their time for the brand. Instead of letting the Kickstarter failure discourage them, Sonas contacted San Francisco-based Indiegogo, which was founded in 2008 before Kickstarter. The company hopes to utilize the close-knit San Francisco fashion community to gain grassroots support for the fledgling brand by reaching out to local bloggers and press. To recruit support for it’s crowd-funded campaign, “We’re cutting out the middleman so we can give you a pair of 200 dollar jeans for 99 dollars” says Founder and CEO, Gerry Kelly. Sonas Denim is offering its signature jeans for $99 dollars, at less than half of the retail value of $249.

• To Watch Indiegogo Video Featuring Janice Dickinson Visit:http://www.indiegogo.com/projects/sonas-san-francisco.

About SONAS DENIM Sonas has been creating innovative patchwork jeans for the past two and a half years in the heart of San Francisco. Sonas Denim was founded by Irish designer and businessman, Gerry Kelly. Gerry and his wife began making patchwork jeans for Burning Man festivals on their living room floor. As the jeans began to sell, Gerry worked tirelessly with established denim factories to focus on fit and fabrics to create a curve-hugging, thigh slimming up-and-coming new “it” jean. Their signature jean, designed and manufactured in California, is a unique patchwork couture jean made from over 50 individual pieces. These unique details have an amazing slimming effect on the body, drawing the eyes to the vertical patchwork and away from thighs. After a flood of great feedback from customers and press, Kelly decided to build the next great denim brand right here in San Francisco, Sonas Denim. Gerry and his wife Christine live in city’s NoPa district with their newborn son. ###

Marketing 101 for Crowdfunding [Indiegogo]: Webinar

Indiegogo will be running our “Marketing 101” webinar.  This training will cover the fundamentals of planning and preparing your marketing strategy for a successful crowdfunding campaign on Indiegogo. To cover communication strategies for social media as well as some helpful marketing insights from Andrew Nunnelly from Indiegogo marketing team.  If you are thinking of starting a campaign, this is a great chance for you to interact with the team and to ask any important questions about crowdfunding. BOOK/ RSVP Here.