Indiegogo relies on “user democracy” – anybody can raise money for anything, and the power of the funders help dictate what catches fire and ends up on the website’s homepage.
San Francisco Fashion and Merchants Alliance (SFFAMA) and Indiegogo are proud to form the first crowd-funding partnership that is specifically designed for developing the growing fashion industry in the San Francisco Bay Area. Through this platform, we hope to provide our members the opportunity to raise the funding and build the community to help see their dreams become reality. SFFAMA is a California non-profit corporation and the leading social development network in support of the thriving local fashion industry in the San Francisco Bay Area. Please check out our amazing CAMPAIGNS and join in helping to build our partnership.
[San Francisco, CA, March 2012] In the beginning of March 2012, San Francisco shoe brand—deeFind— launched a campaign to raise funds intended for the manufacturing costs of their Spring/Summer 2012 line. After receiving the first order of their merchandise and discovering changes with both the manufacturing and their manufacturer, deeFind reinvented this season’s line and is now marketing toward a more focused, small run of concept shoes, available only at special trunk shows, by-appointment-only sessions and private wholesale events. The funding will now be allocated to deeFind’s Spring/Summer 2013 collection which is set to begin production sometime in November of this year.
Since the brand’s launch back in June 2011, the brand has blazed through the local San Francisco fashion scene causing boutiques owners, fashion bloggers, and devout followers to rubber neck over Dierdre Wallace’s ultrafeminine, infectiously-fierce shoe designs. In more recent news, deeFind was a featured designer in one of this year’s most important industry events in music, interactive technology, film and now fashion at South by Southwest’s (SXSW) fashion showcase Style X, where Wallace’s shoes blew off the shelves. This head nod to the brand’s bold style triggered an immediate head nod to deeFind’s hard work and high-toned designs, causing fashion bloggers, photographers, customers and buyers to swarm the booth for two days. Given that deeFind is such a young company, being recognized with as much buzz as they’ve received is both an immense honor for Dierdre Wallace and Creative Director Melina Jones, and a thrilling harbinger of things to come. With inventory still stocked from last season, the Fall / Winter collection is currently available on deeFind’s online store as well as Bay Area boutiques, such as The Hub in Marin County and San Francisco clothing gems Wonderland and Artillery.
More information about deeFind: http://deefind.com
ABOUT INDIEGOGO
“When our founders joined forces in 2007, they had diverse backgrounds and varied interests. However, they had one important thing in common: Danae, Eric and Slava each tried to raise money for something they were passionate about, but they came up short. They had great ideas, the passion to work hard, and good networks, yet access to funding through traditional channels proved limited. The trio was determined to find a solution to the problem. Indiegogo was born; the crowdfunding solution that empowers ideas and enables people to donate funds easily.”
—indiegogo.com
ABOUT STYLE X
“What is Style X? It is the official fashion discovery showcase of South by Southwest. It’s a celebration of up-and-coming brands and designers from around the world (50 pop-up shops) along with an inside look at the fashion industry from thought leaders (eight panels) and some pretty spectacular runway shows featuring SXSW musicians as the models.”
—Joah Spearman Co-Founder & Executive Producer, Style X
More information about Style X: http://sxsw.com/trade_shows/style_x
PRESS CONTACT Melina Jones | Creative Director | mjones@deefind.com | (415) 235.6505
Gorilla Workshop launches “Gorilla Kick-Off Set,” the first 6 shirts to be made through a partnership with San Francisco Fashion And Merchants Alliance, Inc. (SFFAMA) and crowd funding site IndieGOGO. Design, Inspire, Create – Gorilla Workshop
San Francisco, CA. March 2012 – Gorilla Workshophttp://www.gorillaworkshop.com announces the pre-launch of their first shirt designs to be put into production. Gorilla Workshop is a collaborative collective of artists, designers and illustrators intent on creating great and unique apparel. Check out the first 6 designs that have been chosen.
SFFAMA http://www.sffamainc.org, the largest and most innovative fashion organization in Northern California, has partnered with IndieGOGOhttp://www.indiegogo.com, the world’s largest global funding platform. This partnership enables anyone with a fashion-related project to raise the funding necessary to make their dreams become reality. “Gorilla Workshop” will be one of the inaugural campaigns featured on the dedicated SFFAMA page on IndieGOGO.
Jonathan Niemuth, founder of Gorilla Workshop, explains “Gorilla Workshopwas created so other artists and designers could create and be recognized for their work knowing that their designs will be produced as the highest quality product possible.”
Gorilla Workshop, a San Francisco apparel collective founded in 2011, is intent on providing unique urban apparel while giving great artists the ability to showcase their talent and earn from their designs. Not only are we promoting the individual, but we are also using local businesses in any way we can. Our shirt manufacturers are in Los Angeles, our screen printers and cut & sew teams are in San Francisco and Oakland. Not only do we want to stimulate creativity, but we also want to stimulate the local economy. Design, Inspire, Create –Gorilla Workshop
Jonathan Niemuth (Founder). Jonathan Niemuth is a local San Francisco creative and entrepreneur. After graduating art school in industrial design, he immediately jumped into the construction business, but never lost his passion for design and apparel. In 2005, he made his first line of men’s jackets, successfully sourcing the fabric he wanted and finding local cut & sew shops to make his prototypes. His entrepreneurial spirit and passion for high-quality apparel lead him to collaborate with like-minded creatives and start Gorilla Workshop.
Sonas Denim was founded by Gerry, an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. After traveling to many different festivals and celebrations around the globe, he picked up the handy skill of fashioning his own handmade clothing for these festivities. The clothing ranged broadly, but his patched denim jeans became his signature piece and everybodys favorite! He custom made over 20 different versions of the patched jeans for his friends before the demand was so large that he needed to take them to the streets. This was the beginning of his unique free-spirited denim company.
When Sonas becomes a success, it will have more of an impact on helping animals and will be a great example to other business to not waste and to be more socially responsible. We want you to support our ideology on business. Gerry has always viewed the jeans as a source of happiness: Sonas. Its good times. Liberation! Confidence and individuality. Community and celebration. Its the feeling of exuberance, like the ecstatic high of being with all your best friends at once. We at Sonas thought we would share some of this spirit that has kept us living. We want to be that example that just because you are a company, doesn’t mean you have to forget to give. Help us succeed, so that we can help others succeed too.
All money received is going strait to production. We are paying the sewers, washers, cutters, the people who store our denim, the fit models, the pattern adjusters…and on and on. The more money we receive, the more jeans that we can put into production and have in stores for people to learn about and be inspired by. We wanted to be able to earn capital without handing over more ownership interest in our brand. It’s important for us to stay to true to our values which is why we want to hold onto as much of the company as we can.
Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org
Sonas Denim was founded by Gerry, an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. After traveling to many different festivals and celebrations around the globe, he picked up the handy skill of fashioning his own handmade clothing for these festivities. The clothing ranged broadly, but his patched denim jeans became his signature piece and everybody’s favorite! He custom made over 20 different versions of the patched jeans for his friends before the demand was so large that he needed to take them to the streets. This was the beginning of his unique free-spirited denim company.
The Impact
When Sonas becomes a success, it will have more of an impact on helping animals and will be a great example to other business to not waste and to be more socially responsible. We want you to support our ideology on business. Gerry has always viewed the jeans as a source of happiness: Sonas. It’s good times. Liberation! Confidence and individuality. Community and celebration. It’s the feeling of exuberance, like the ecstatic high of being with all your best friends at once. We at Sonas thought we would share some of this spirit that has kept us living. We want to be that example that just because you are a company, doesn’t mean you have to forget to give. Help us succeed, so that we can help others succeed too.
What We Need & What You Get.
All money received is going strait to production. We are paying the sewers, washers, cutters, the people who store our denim, the fit models, the pattern adjusters…and on and on. The more money we receive, the more jeans that we can put into production and have in stores for people to learn about and be inspired by. We wanted to be able to earn capital without handing over more ownership interest in our brand. It’s important for us to stay to true to our values which is why we want to hold onto as much of the company as we can…
Other Ways You Can Help.
Please forwardthis off to your friends if any of this resonates with you and what you believe in. Help us spread the Sonas and get people to choose something good and look cool at the same time too!!!
SFFAMA is proud to announce that we are now in partnership with local “crowd-funding” website, IndieGoGo. This partnership will provide an unprecedented opportunity for SFFAMA members to raise money to fund their creative and business goals. If you are looking to raise money, you are no longer alone. SFFAMA can help you through our established network, our experience and now our exclusive partnership with IndieGoGo. Amazing things can happen when we work together, and your dreams may be closer than you think.
Brad Carrick, CEO of SOLZshoes.com/ SFFAMA Business Developer and successful IndieGoGo campaigner, will be running this new venture for SFFAMA and available to answer questions and help you get started. If you want to be among the inaugural projects supported by the SFFAMA – IndieGoGo partnership, please come to Portfolio Night on Tuesday, Nov. 29th, 5:30pm at The Infinity Club Lounge to discuss your idea and find out how we can help. Watch Brad’s video presentations HERE.
