SFFAMA’s STYLE INNOVATORS 2010. ’San Francisco’s Style Innovators’ is SFFAMA’s annual ‘IT’ list. Each year, SFFAMA compiles their own list of who mattered in the the local arts and fashion industry. The ’STYLE INNOVATORS’ list is published every New Year’s day of each year. Categories change each year based on what SFFAMA deems relevant, innovative and fresh.