Online custom menswear brand brings ‘man-centric’ shopping experience to Market & Geary

VANCOUVER, CANADA – September 11, 2012, 10:00 a.m. PT – Online custom menswear company, Indochino, is bringing its successful ‘Traveling Tailor’ pop-up store to San Francisco. Traveling Tailor San Francisco will be located at 710 Market Street, at Geary/Third, and will be open daily from 8:00 a.m. to 8:00 p.m. between Tuesday, September 18th and Sunday, September 23rd.

Founders Kyle Vucko and Heikal Gani started Indochino in 2007 in response to their own difficulties trying to buy stylish and affordable suits while at university in Canada. They realized there was a gap in the market and so put their studies on hold to launch an online custom menswear company that would make it easy for men around the world to buy custom apparel.

Now the company’s six-day pop-up store will give the men of San Francisco the chance to get measured and styled in-person by Indochino’s fit-specialists and stylists. They will also be able to see and touch fabrics and order from the company’s latest collections in an Apple-inspired retail environment focused on the style needs of today’s man. As part of the San Francisco Traveling Tailor, everyone who purchases a suit will get a free custom shirt and the purchaser of every 49th suit (in honor of the start of football season and the home team) will be given a free pair of cufflinks.

“We feel men have generally been treated like second-class fashion retail citizens and Traveling Tailor is part of our vision to change that,” said Indochino co-founder and CEO, Kyle Vucko. “The San Francisco Bay Area is home to our largest network of friends outside of Canada and we think they will be blown away by an experience that caters to their style needs in a retail environment inspired by the technology that has driven the growth in that part of the world.”

Whether looking for something business-casual or more formal, Indochino will bring a ‘man-centric’ shopping experience to San Francisco focused on providing useful style advice and great fitting clothes.

Appointments with an Indochino fit-specialist and stylist should be made on the Indochino Traveling Tailor San Francisco page.

About Indochino:

Indochino is a leader in custom apparel for men and seeks to challenge the conventional nature of men’s fashion and tailoring. Our quick 10-minute measurement process can be done from the comfort of your own home (no tailor required) and our Traveling Tailor pop-up stores are reinventing the shopping experience for men. All of our products are hand tailored and delivered to any part of the world within 3 weeks (the fastest in the custom apparel industry). Indochino raised $4 million in March 2011 to finance its growth and currently has over 60,000 customers in 60 countries around the world. Former President and COO of Yahoo, Jeff Mallett, is Chairman and principal investor of Indochino. Other investors include NBA All-Star Steve Nash, Madrona Venture Group, Version One Ventures and Acton Capital Partners. Indochino is headquartered in Vancouver, Canada.

Stop by the Indochino Pop-Up Shop on September 20th for a happy-hour event complete with delicious appetizers and drinks, and get the chance to be measured and styled in-person by Indochino’s fit-specialists and stylists - along with some other perks. RSVP HERE!

For more information please contact:

Indochino PR & Communications. Darren Hutchison T: 604 568 1574 C: 778 919 6478 E: darren.hutchison@indochino.com.