SFFAMA: Tell us about yourself and what you do.
Kara Ashe: I am the San Francisco Green Fashion Examiner for Examiner.com, I publish a veg blog called GoVeeBlog.com, and I have begun independent public relations consulting for the Bay Area green fashion and beauty industries. Before moving to the Bay Area, I did nonprofit sales and business development on the east coast.
SFFAMA: Why is eco - fashion important?
Kara Ashe: Fashion, as an entity, has penetrated every facet of our society. It’s important for something so powerful, so pervasive, and therefore so potentially damaging, to have an eco-friendly offset. People need to know they have a choice and ability to express their style, and to enjoy the luxuries of fashion, while making less of a negative impact on an increasingly fragile environment.
SFFAMA: Explain to us how you apply eco products or sustainability to your design (or your product/services)?
Kara Ashe: Everything I’m involved in is eco-centric. GoVeeBlog.com shares vegan and vegetarian recipes, and offers news and tips promoting a stylish and cruelty free lifestyle. On Examiner.com, I share the region’s green fashion resources— events, designers and businesses— with readers looking to “green” their style. I am passionate about using my pr and communication skills to build exposure for local fashion and beauty companies, their green products, and their events. Beyond that, most of what I do is web based—how much greener could you get?