JOYCE HU @ The Bookr and Wildlife Works. The Bookr strives to provide all the tools and information a client needs to arrange castings and bookings easily and instantly. Clients can see talents’ availability calendars, rates, recent polaroids, videos and snapshots right on their profile page and book them directly online. The job board features allows client members to share portfolios of their picks to nonmembers for easy online review. By putting the casting and booking process online, thebookr allows full transparency in communication and booking between clients and talent. Clients can conduct their own talent search, compare them and send lightboxes to colleagues instantly.  They have direct access to all talent information when they need it. Every talent and client must apply to be a member. We look for models who have a sellable look and talent who have a working book. And just as importantly, we invite talent who have the right attitude, are professional and enjoy managing their own careers.

DARIO SMITH is a wardrobe stylist and a photographer. He is the founder of The Bellwether Project. With an immense focus on character, growth, the timeless standards of being a gentleman and the language of style, The Bellwether Project is designed to assist the progressive man in reclaiming his confidence by reconditioning his aplomb in his appearance.

He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory. 

GWENDOLYN WRIGHT is the Managing Principal of The Wright Consultants, LLC. She has twenty two years of management and business administration proficiency ranging from creation of new market opportunities and expanding distribution channels to development of quantitative sales and marketing plans, pricing new products, and financial feasibility risk analysis. She consults with entrepreneurs and C level executives and manages start-ups and emerging businesses from Portland, Oregon to New York City. With a love of fashion, food and lifestyle companies, she has extensive experience in apparel, jewelry and accessories design as well as green and sustainable products, digital, social and technical design and marketing, retail brands, manufacturing and sales, and e-commerce. Previously, Ms. Wright was a First Vice President and credit and portfolio executive in Private Banking, was appointed to both the Small Business Commission, where she served as Vice President and Budget Committee Chairperson, and the San Francisco Revolving Loan Committee, and was awarded USA Small Business Administration Finance Advocate of the Year 2005.

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society. Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a local fashion designer. Seven teams compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever fashion bloggers runway showcase in San Francisco. Presented by: San Francisco Fashion And Merchants Alliance, Inc., FASHION+TECHSF & Pigment Cosmetics