• WHAT: FASHION MASH-UP SEMINAR?
  • Topic: How To Navigate in The Local (San Francisco) Fashion Industry?
  • When: April 21, 2011, Thurs. 6pm
  • Where: Pigment Cosmetics, One Market Street, Studio 2, San Francisco, CA
  •  Fee: $5 for SFFAMA members and students/ $10 Non-members (At the door)
  • RSVP HERE. View previous prestigious list of industry SPEAKERS

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of sustainable business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

  • SPEAKERS TO APPEAR: 

Karri Ann Frerichs launched Altitude Promotions, a full service sales rep and marketing company, in 2007 and manages the sales for innovative brands from around the world, travels to Los Angeles, New York, and Las Vegas for markets and fashion weeks, and continues to innovate the way sales reps do business through her online showroom, www.AltitudePromotion.com.  Karri Ann also operates the online shopping site, www.StyleElevation.com offering complete in-season collections from each of her brands to the public.  Karri Ann is a graduate of the University of Nebraska at Omaha in public relations and the fashion merchandizing program at FIDM.


  • DARIEN BAMDAD. Alchemetric (Designer). Madrone Studios (Marketing/ Business Development).  Darien Bamdad is the owner and creator of Alchemetric, a lifestyle and entertainment brand fusing fashion design, music production and events.  In addition to event production, Alchemetric also has grown into a record label whose primary focus is on Hip Hop.  Darien currently does marketing for Madrone Studios.

  • BRIANNA BEALL. Walk Street Movement (Public Relations). Brianna Beall is the Marketing/PR manager for the Walk Street Movement and runs the @walksoftz Twitter account.  Previously, she was the Director of Business Development for Physician’s Integrated Medical Group. Brianna received her Bachelor of Arts Degree in Economics and Psychology from UCSC. Brianna has been a top promotional model and event manager in the Bay Area for over seven years.

  •  MODERATORS:

  • BRAD CARRICK (Co-Moderator) Solz Shoes CEO. San Francisco Fashion And Merchants Alliance (SFFAMA) Marketing. Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

  • OWEN GERONIMO (Moderator). San Francisco Fashion And Merchants Alliance (SFFAMA) Founder. San Francisco Fashion Week (TM) Founder. Owen Geronimo serves as the founder of San Francisco Fashion Week ™ and San Francisco Fashion And Merchants Alliance, Inc., a California non-profit corporation and social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.   He facilitates the monthly educational seminar  ‘Fashion Mash-Up,’ a  platform to discuss the business of fashion and arts through an open forum utilizing current business models and technologies. Owen Geronimo won the coveted ‘Best Fashion Event Producer of 2010,’ award at the San Francisco Fashion Awards ™. He is also a social activist, an accomplished artist in the realm of abstract expressionism.

  • PRODUCT PRESENTATIONS:
  • It’s official, the Treasure Island Flea opens Memorial Day Weekend, 2011. The Flea at Treasure Island will host hundreds of local entrepreneurs showcasing everything from new and indie designs to vintage clothing and antique furniture. The San Francisco Bay Area is a world-wide hub for creativity, fashion, design and everything culinary. Treasure Island is located in the heart of the Bay. We hope you will enjoy the breath-taking views and our variety of specialty vendors.

  • Helen Bologolova @ VENUETASTIC. At Venuetastic, we think it’s important to focus on the experience of the event rather than the tedious search and booking process that currently exists for finding a venue. We joined forces to use our programming/analytical savvy to make this process simple and easy.We’re helping helping venue owners promote their space for the right type of event, connect them with the right clients, and grow their revenue.

  • Prosenjit Sen @ VIZL™ to capture any fashion item, coupon or sale while shopping. Just take a picture, note the store and price, and click “Remember” to save it. Share it with your friends and get instant feedback to make shopping fun!  Look for VIZL™ Tags (QR Code) on clothes, accessories, catalogs and even online. Scan the tag to wear the items virtually, compare different looks and, share them with friends for instant opinions. It’s as if you are out shopping together. And, while you are having fun wearing and sharing, receive special offers from our retail partners.


  • Troy Rutt @ TRUE POWER INC.TruePower, Inc. is committed to providing iPhone power-users with the battery solution that will eliminate the need to plug in their iPhone or iPod touch throughout the day. By creating a product that is versatile and simple to use the TruePower iV Pro will enhance the iPhone user experience by eliminating concern over careful battery management. TruePower, Inc. has teamed with Amazon to make ordering SAFE and SECURE on our site. By using Amazon technology at Checkout, your order is secure and backed by Amazon’s A-to-z Guarantee which guarantees your purchase, the condition of the TruePower iV Pro and its timely delivery.