[San Francisco, CA, AUGUST 24TH, 2011] - Groundwork Opportunities invites you to Define: Beauty as we embrace fashion to show the intrinsic beauty found within all human beings. The first annual fashion show and fundraiser, Define: Beauty, will be held at the sleek and ultra modern Madrone Studios (1417 15th Street) on Thursday, September 29th, 2011, with a reception at 6:30pm and the show at 7:30pm.  Define: Beauty will feature 50 looks from eight designers to illustrate and challenge notions of beauty. One hundred percent of proceeds from Define: Beauty will fund a clean water well for 4,000 people in Moshi, Tanzania.

The Groundwork Opportunities team found inspiration for Define: Beauty while scouting sites for a clean water well with community members in Moshi, Tanzania.  The women of Moshi did not define beauty by the latest styles or labels.  Instead they defined individual beauty by one’s selflessness, inner strength and community.  Define: Beauty brings together designers who reflect the spectrum of beauty seen in Tanzania across collections that range from organic and ornate to fantastic and recycled.  The show will also feature a dynamic multimedia installation that demonstrates community through audience participation.

“By catalyzing a community of support around change, GO demonstrates the power of engaged people to do ANYTHING.  The future is not written … yet!"says Glynn Washington, host of NPR’s Snap Judgment.

Define: Beauty will showcase looks from Cari Borja, Ken Chen, Dallas Coulter, Sarah Liller, MENK, Kajan Padraig, Retrofit Republic and Daniel Sudar to an audience of 300.  Hair and makeup will be artfully executed by CODE salon.  Define: Beauty also offers an enhanced VIP package through Gilt City, and will have expertly crafted bites from Mission Cheese and Beast and the Hare. 

“Given the many eco-friendly and socially responsible fashion shows, we wanted to focus on a specific cause to let guests directly see the community they are supporting and demonstrate how our support can impact their ideas, ” says Bartlomiej Jan Skorupa, executive director of Groundwork Opportunities.

Tickets are available through Groundwork Opportunities at www.goworks.org/events until September 28th. Drinks and bites are included in admission.  General admission tickets are $45 for advance purchase or for $55 at the door.  VIP tickets are $75 for advance purchase or $90 at the door. 

  • Define: Beauty is produced by Groundwork Opportunities.
  • Thursday, September 29th at Madrone Studios
  • 6:30pm Reception | 7:30pm Fashion Show
  • Tickets: $45 Advance General | $75 Advance VIP | $55 At the Door General | $90 At the Door VIP
  • PURCHASE TICKETS @ www.goworks.org/events
  • For more information, call 415.298.2970 or 415.370.8103

About Groundwork Opportunities - San Francisco. Groundwork Opportunities (GO) (www.goworks.org) is a non-profit organization whose mission is to create a world beyond poverty by investing in groundbreaking ideas, empowering local leaders, and engaging communities. We operate off a simple maxim: The Power of Their Ideas and Our Support.  GO identifies and partners with developing world communities that envision and manage self sustaining programs aimed at addressing fundamental communal issues such as education, health care, and sustainable agriculture. In just three years, GO now impacts over 1,000 people/day in Africa, Asia, and Central America.