Here is an exclusive behind-the-scence footage from the photo shoot of the upcoming H&M Dragon Tattoo Collection by Trish Summerville. 

 Included are interviews with:
- Trish Summerville, the costume designer of the film “The Girl with the Dragon Tattoo”, and also the designer of this collection
- Sara Blomqvist, model.

The H&M Dragon Tattoo Collection is available worldwide as from December 14th in H&M / Divided departments, as well as online. The collection is inspired by Lisbeth Salander, the leading character of the film “The Girl with the Dragon Tattoo”, which has its premiere at cinemas around the world during Christmas time (from the Stieg Larsson’s Millennium Trilogy, directed by David Fincher).


  • State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.
  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.