Mango Fashion presented Kate Moss as the new face of the Mango Fashion Spring/Summer 2012 campaign.
In an exclusive interview Kate Moss talk about the great time she has had being part of Mango Fashion and working with Terry Richardson “I’m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun.”
MANGO Fashion has also produced a new TV commercial featuring Kate Moss, called Spy Game. Shot under the direction of Terry Richardson in London, the film will be launched in early March in approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the United Kingdom.
MANGO fashion has a reputation for featuring models and actresses of international stature and Kate Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011 collection. In the past MANGO has also worked with Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger.
The new season MANGO Fashion trends include graphic contrasts between clean and unstructured lines. As a variation to the cleanliness of lines, the collection has a clear 60’s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.
MANGO Fashion opened its first store in Barcelona’s Passeig de Gràcia in 1984 and now has over 2,400 stores in 107 countries. Its concept is based on a quality fashion product combined with the latest fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand. The new Kate Moss campaign was photographed by Terry Richardson, styled by Géraldine Saglio, Make Up by Charlotte Tilbury and Hair Stylist Odile Gilbert
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