B8ta announced that it had acquired Re:store, a retail-as-a-service startup that provides its tech to online fashion brands at Maiden Lane shopping center in San Francisco.

Re:store, founded in August 2019 by Selene Cruz, has worked with retailers and brands like H&M's & Other Stories, Nasty Gal, M.M.La Fleur and Thinx. The startup created its retail-as-a-service technology to let stores and brands manage their merchandising, buying and logistics from one dashboard, according to the announcement.

The acquisition price was not disclosed, but the deal was made with a mixture of cash, equity and contingent consideration, B8ta said. As part of the deal, Re:store will keep the licensing rights, but B8ta will manage the business side.

Cred: Tatiana Walk-Morris / Retail Dive / Continue Reading